How to Build a Digital Signage Network (DSConnection)
I […]
digitalsignageconnection.com
Wed, Jul 1, 2015 at 1:39 PM
Wed, Jul 1, 2015 at 1:39 PM
Raw Feed & Search
Wednesday, July 1, 2015 Wed, Jul 1, 2015
Installation of the Week: Fiat’s Interactive Billboard Promotes Parking Assist Technology
The Italian-held automotive company, Fiat, has launched an exciting campaign to promote their new Parking Assist technology, an alarm system that alerts reversing drivers of objects that are behind them. […]
digitalsignageconnection.com
Wed, Jul 1, 2015 at 9:17 AM
Wed, Jul 1, 2015 at 9:17 AM
Tom Goddard to speak on real-time OOH advertising at Outdoor Advertising Convention in Mumbai, July 24-25 (media4growth)
Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising In an always-on environment like today, brands are able to connect with consumers at most times while they are on the move. […]
media4growth.com
Wed, Jul 1, 2015 at 7:00 AM
Wed, Jul 1, 2015 at 7:00 AM
Why iBeacons Are Transforming the Travel Industry (source – linkedin)
Imagine this. You walk into an airport lounge. The receptionist already greets you by your first name. […]
linkedin.com
Wed, Jul 1, 2015 at 5:55 AM
Wed, Jul 1, 2015 at 5:55 AM
AdWeek: The World’s 18 Best Outdoor Campaigns of 2014-2015: The top winners at Cannes, from Cupertino to Buenos Aires
We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. […]
adweek.com
Wed, Jul 1, 2015 at 1:30 AM
Wed, Jul 1, 2015 at 1:30 AM
Australia: New outdoor tech will force advertisers to think outside the box (adnews)
The Australian out-of-home industry’s (OOH) revenue forecasts are up again. That’s great. But sift through the positive figures and continuing technological evolution and the real story is that outdoor advertising has to become smarter, a lot smarter. […]
adnews.com.au
Wed, Jul 1, 2015 at 1:27 AM
Wed, Jul 1, 2015 at 1:27 AM
ICXSummit15: Bringing ‘social proof’ to brick and mortar
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digitalsignagetoday.com
Wed, Jul 1, 2015 at 1:10 AM
Wed, Jul 1, 2015 at 1:10 AM
ARF Rocks Research World with Measurement Mandate
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mediavillage.com
Wed, Jul 1, 2015 at 1:07 AM
Wed, Jul 1, 2015 at 1:07 AM
Three key factors driving out of home advertising (moreaboutadvertising)
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. […]
moreaboutadvertising.com
Wed, Jul 1, 2015 at 12:44 AM
Wed, Jul 1, 2015 at 12:44 AM
South Africa: Exciting times ahead for Digital Out of Home (mediaupdate)
What really struck me overall was that the same burning issues in DOOH globally are relevant to the DOOH Media landscape in Africa and more specifically, South Africa and the key drivers for growth in DOOH was identified as follows: Content: How do we make DOOH Media networks more relevant? Some of the opinions were that a lot of the content on digital place-based networks is boring. […]
mediaupdate.co.za
Wed, Jul 1, 2015 at 12:17 AM
Wed, Jul 1, 2015 at 12:17 AM
JCDecaux has completed the acquisition of an additional stake in IGPDecaux in Italy (jcdecaux)
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has completed – jointly with IDA S.p.a (Du Chène de Vère family) – the acquisition of the 34.5% shareholding in IGPDecaux held by RCS Media Group S.p.a. […]
Wed, Jul 1, 2015 at 12:14 AM
Tuesday, June 30, 2015 Tue, Jun 30, 2015
Plug Your Headphones into a Billboard and Be Transported to Paris
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psfk.com
Tue, Jun 30, 2015 at 5:26 PM
Tue, Jun 30, 2015 at 5:26 PM
ICX Association Recognizes RMG Networks’ Interactive and Mobile Digital Signage
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marketwatch.com
Tue, Jun 30, 2015 at 4:55 PM
Tue, Jun 30, 2015 at 4:55 PM
Blizzard Entertainment campaign is nothing short of heroic
innovate Video game developer Blizzard Entertainment rolled out a campaign of epic proportions for the release of Heroes of the Storm, its latest multiplayer, online game. Blizzard Entertainment organized a vote to determine the favorite iconic hero among passengers in one Shanghai metro station using press buttons next to light boxes featuring one of twelve characters. […]
Tue, Jun 30, 2015 at 3:58 PM
Blizzard Entertainment campaign is nothing short of heroic
Video game developer Blizzard Entertainment rolled out a campaign of epic proportions for the release of Heroes of the Storm, its latest multiplayer, online game. Blizzard Entertainment organized a vote to determine the favorite iconic hero among passengers in one Shanghai metro station using press buttons next to light boxes featuring one of twelve characters. […]
Tue, Jun 30, 2015 at 3:58 PM