Signs that acknowledge the sun in the sky or the puddles on the ground stand out from signs that deliver the same message no matter what the surroundings. […]
By Steve Chang. Digital signage has many benefits for hotels and guests. It enables access to timely and relevant information that enhances the overall guest experience. […]
According to Kantar Media, total ad spend in the US was down nearly 7 % for the quarter, and OOH and local radio are the only traditional media to see significant growth. Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. […]
Birmingham Airport’s Digital Out-of-Home Network to Reach Nearly 10 Million Passengers a Year. UNITED KINGDOM — Birmingham Airport has launched a new digital out-of-home advertising network providing brands with an opportunity to reach travelers in the West Midlands. […]
The MPX-100 offers 4 GB of built-in flash memory, as well as a securable SD card slot allowing expansion of up to 128GB for local content storage. […]
Under the terms of the agreement, Vertical Bridge will have exclusive rights to antenna and small-cell site deployment across CCOA’s multi-platform footprint. […]
Biostar’s latest Intel H170 chipset board is ready for duty for any scenario and comes with combination support for either DDR3 or DDR4 memory modules. […]
Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]
We’re just two sleeps out from DSrupted now, and at least three of my five speakers are hopping on planes tomorrow to get here – as will a pile of people coming from as far away as Phoenix and Atlanta. We’ve passed last year’s attendance number and, as a result, will have a pretty full house. […]
What are some ways to localize the content of your network? […]
Convince Consumers or Sue the Ad-Blocking Companies; You Have to Do Something. By Ken Wheaton. The consumer is in control! […]
A sea change is under way in how we buy, execute, implement and optimize media buys. The focus today is on digital media buys, but non-digital media are quickly becoming part of that same process. We have witnessed the first programmatic buys for TV, radio and out-of-home advertising, and more will surely follow. […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the "driving force behind the growth of the entire advertising market". Mobile will account for 12.4 per cent of the market next year. […]
Beacons have become known among marketers as store location-pingers for mobile device users who might welcome aisle-appropriate coupons. But a startup’s new project in Bucharest, Romania highlights their potential as a vital service in environments that themselves are mobile — public transportation. […]
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