Designing effective content for digital signage has as much to do with doing your homework as it does with the actual design work. […]
Polywall can now be supplied with Datapath video wall controllers to display any information or content required on the screen array. […]
Esprit Digital, the manufacturer of out-of-home digital display screen solutions, has won a £10m contract with the owner of Westfield shopping centers. […]
Networking with potential corporate, small business and individual clients from around the world, Videotel reps will share their unique solutions for engaging consumers and employees alike. […]
Several massive video walls were installed as a dramatic centerpiece amid conventional paintings and drawings. […]
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A photograph of Stephen Hawking appeared on a group of billboards in Times Square yesterday alongside a cryptic numerical code, and now the Internet is left to decipher what this all means. […]
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From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year. Outdoor advertising is evolving faster than ever before. Never has new technology been driving such massive change, not only in how we display ads, but also in how we plan campaigns. […]
Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers. […]
The ad industry comes to grips with perhaps the most pressing issue of 2016: How to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant. For decades, marketing searched for the "next big thing," be it branded entertainment, social media, native content or content marketing. […]
CENTENNIAL, Colo. --Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA. […]
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