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The Drum: Clear Channel renews Sainsbury’s OOH ad contract ahead of digital transformation project

Clear Channel has announced a new advertising contract with Sainsbury’s in a deal that will see it upgrade up to 350 of its advertising screens to digital. The partnership renewal will see the out of home media owner continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance. […]

thedrum.com
Mon, Jan 18, 2016 at 8:04 PM

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HDR: get ready for a switch to the new screen standard (Screen Media Mag)

With Samsung and LG joining Sony, Panasonic, Hisense, TCL and Sharp in announcing high dynamic range (HDR) TVs, it is fairly clear that there is strong momentum behind this, the next major upgrade to screen technology. HDR vastly increases the colour gamut to 1024 shades of each colour, enabling the display of hues that couldn’t be reproduced on-screen before. […]

digitalsignagepulse.com
Mon, Jan 18, 2016 at 8:02 PM

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Ask the Board: How to Create Effective Immersive DOOH Campaigns (DSConnection)

What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies? […]

digitalsignageconnection.com
Mon, Jan 18, 2016 at 8:02 PM

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India: 4G, E-com will be essential for OOH advertising in 2016 (Exchange4media)

Not too long ago, there were some doubts raised about the continued relevancy of “traditional” media like OOH, print and radio in the face of increasing pressure from “new media” like digital and mobile. However all detractors have been proved wrong. Outdoor advertising has had a strong 2015 due to political stability and a general optimistic attitude in the market. […]

exchange4media.com
Mon, Jan 18, 2016 at 8:01 PM

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COMB Announces New Research Director

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omaccanada.ca
Mon, Jan 18, 2016 at 7:57 PM

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India: Corrupt practices in the OOH M&E industry cause inflated costs and loss of profits (Financial Express)

Out-of-home (OOH) is one of the four key pillars of the advertising market. Given the superfluous budgets brands allocate for visibility through this avenue, there is a thriving market sustaining these spends. This has created a complex supply chain which is quite fragmented in India. […]

financialexpress.com
Mon, Jan 18, 2016 at 7:38 PM

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South Africa: Digital OOH poised to move into the programmatic realm ((Bizcommunity)

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth, and contribute to the evolution of the communication industry. […]

bizcommunity.com
Mon, Jan 18, 2016 at 6:49 PM

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Jack Myers gives 4 reasons why ad budgets may do a U-turn back to TV networks (Business Insider)

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businessinsider.com
Mon, Jan 18, 2016 at 6:41 PM

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Why Cities Must Become Smarter, Now

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nextcity.org
Mon, Jan 18, 2016 at 6:38 PM

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Local Ads To See Big Growth In 2016, Digital To Soar

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mediapost.com
Mon, Jan 18, 2016 at 6:37 PM

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Plymouth’s big screen to show adverts

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Mon, Jan 18, 2016 at 6:06 PM

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Ashby Street Outdoor acquires Wichita’s Clear Channel Outdoor

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Mon, Jan 18, 2016 at 6:02 PM

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Mainstreet Inc. and SignStix Partnership Delivers Superior Digital Signage Solutions

New solutions from Mainstreet drive in-store traffic, personalization and an immersive retail shopping experience. […]

digitalsignageconnection.com
Mon, Jan 18, 2016 at 2:59 PM

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Lexmark Launches Digital Menu Board at National Retail Federation Event

The solution helps retailers create menu boards that display impactful promotions, are easily updated and drive revenue. […]

digitalsignageconnection.com
Mon, Jan 18, 2016 at 2:41 PM

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Elo Unveils 55-Inch 5501LT Interactive Digital Signage Display

The 10-touch infrared capability delivers a smooth and highly responsive multiuser interaction with tablet-like performance. […]

digitalsignageconnection.com
Mon, Jan 18, 2016 at 2:33 PM

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