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Wednesday, January 20, 2016 Wed, Jan 20, 2016

JCDecaux and Verizon Wireless sign national contract for the roll out of small cells in JCDecaux Street Furniture

Paris and Basking Ridge, NJ, January 20, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Verizon Wireless (NYSE, Nasdaq: VZ), the operator of America's most reliable wireless network with 108.6 million retail connections nationwide, announced today that they have signed a multi-year contract to deploy Verizon’s 4G LTE small cells integrated in JCDecaux’s USA street furniture assets.This contract follows the successful launch of an initial deployment of Verizon small cells installed in JCDecaux Kiosks that enhance network performance in an important corridor of the City of San Francisco.Moreover, JCDecaux and Verizon have partnered since 2014 to deploy 170 mobile charging digital stations throughout four major US airports (JFK, Newark, Miami and LAX).JCDecaux is responsible for designing, providing and deploying Street Furniture elements that can elegantly house the small cells in vibrant urban environments in consultation with Cities and in accordance with local planning regulations. […]


Wed, Jan 20, 2016 at 12:33 PM

Tuesday, January 19, 2016 Tue, Jan 19, 2016

The New Yorker: DOOH ads will subsidize free high-speed WiFi spots that will replace 8,178 pay phones in NYC

Perpendicular to passing traffic, its sides will light up with advertisements, about four feet high by three feet wide, that change every fifteen seconds. The ads are the revenue producers, minting money for the city as well as for Google and the other investors in the consortium that owns Intersection, the company that runs the Links. […]

newyorker.com
Tue, Jan 19, 2016 at 6:41 PM

Feeding the Beast: Content Strategies for Digital Signage (Rave Pubs)

With the explosive growth of digital signage in all business sectors, many have embraced the mantra of Kevin Costner’s character in Field of Dreams — “If you build it, they will come.” The bigger question in this for digital signage network owners and operators is, “Will they watch?” Content for digital signage is an often overlooked, yet key cornerstone of the success of any platform. […]

ravepubs.com
Tue, Jan 19, 2016 at 6:23 PM

The state of the digital signage industry in the Gulf Cooperation Council region (invidis)

Even as the GCC is feeling the pinch of lower oil prices, and the strong dollar is dampening tourism, demand for digital signage remains robust. The main reason dozens of shopping mall projects are under construction, existing retail outlets are being upgraded with new digital touch points and governments are continuing massive infrastructure projects. […]

digitalsignagesummit.org
Tue, Jan 19, 2016 at 6:20 PM

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