CK2 giant posters dominate the High Street
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Fri, Feb 5, 2016 at 2:31 AM
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ISE 2016 will host a series of Digital Signage Summit Presents conference sessions taking place in the ISE Commercial Solutions Show Floor theatre in Hall 8 during the four days of the show. The Digital Signage Summit is a collaboration between ISE producer Integrated Systems Events and leading digital signage consultancy, invidis consulting. […]
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It will now be a shoot-out between Exterion Media, the incumbent, and JCDecaux for Europe’s most valuable outdoor ad real estate. A decision is expected next month. Clear Channel would not comment on "specific tenders" but said it only pursues business if it will benefit clients and "drive profitable revenue". […]
The LWT-156O monitor line is focused on commercial and industrial applications and supports multiple languages for rollouts in locations all around the globe. […]
The key benefits of OOH for political advertisers: Greatest reach of any ad medium in a world of highly-fragmented consumer media consumption; Ability to amplify any media plan in ways other media cannot, especially mobile advertising; "Targetability" with OOH ratings to reach key demographic or geographic-specific voters; Greatest level of engagement with mobile consumers in the important half hour before key mobile activity such as search, social media, and more – and mobile platforms are especially critical for reaching younger voters. […]
How is technology changing the outdoor business? - Very slowly. In the last 10 years we’ve only seen a few advances such as digital boards, better lighting, better garnering of impressions, mobile marketing and enhanced pedestrian products such as interactive shelters. […]
GUEST POST: Colin Bovet, Enplug Whether you’re the Head of Culture at a tech startup or a manager at a Fortune 500 company, you should care deeply about how to communicate with your team. The study and practice of communication within companies is called internal communications, and it is crucial to boosting employee engagement. […]
The study, commissioned by the Outdoor Advertising Association of America (OAAA), found that each billboard advertiser in these test markets support 46 to 48 jobs, on average. In this study, iMapData looked at businesses using billboards in the Minneapolis, Phoenix, and Tampa markets, analyzing locations and advertisers. […]
London, England. Primesight is converting its portfolio of digital displays to the BroadSign software platform. The integration with BroadSign’s cloud-based platform will give advertising clients access to the richest industry-leading reporting. […]
One of the technologies I want to have a good, long look at next week at the big ISE trade show in Amsterdam is indoor LED – which in the past year has gone from something of a fringe, wildly-expensive product to a mainstream display option marketed by numerous traditional display manufacturers. […]