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Friday, February 5, 2016 Fri, Feb 5, 2016

Presentations by Digital Signage Summit at ISE 2016 Feb 09-12, 2016 Amsterdam RAI, NL (Installation International)

ISE 2016 will host a series of Digital Signage Summit Presents conference sessions taking place in the ISE Commercial Solutions Show Floor theatre in Hall 8 during the four days of the show. The Digital Signage Summit is a collaboration between ISE producer Integrated Systems Events and leading digital signage consultancy, invidis consulting. […]


Fri, Feb 5, 2016 at 2:17 AM

Thursday, February 4, 2016 Thu, Feb 4, 2016

Clear Channel has pulled out of the race for TfL’s GBP 1 billion outdoor ad contract for the London Underground (Campaign Live)

It will now be a shoot-out between Exterion Media, the incumbent, and JCDecaux for Europe’s most valuable outdoor ad real estate. A decision is expected next month. Clear Channel would not comment on "specific tenders" but said it only pursues business if it will benefit clients and "drive profitable revenue". […]

campaignlive.co.uk
Thu, Feb 4, 2016 at 6:00 PM

Why Out Of Home Advertising Is A Winner in Any Race (Linkedin)

The key benefits of OOH for political advertisers: Greatest reach of any ad medium in a world of highly-fragmented consumer media consumption; Ability to amplify any media plan in ways other media cannot, especially mobile advertising; "Targetability" with OOH ratings to reach key demographic or geographic-specific voters; Greatest level of engagement with mobile consumers in the important half hour before key mobile activity such as search, social media, and more – and mobile platforms are especially critical for reaching younger voters. […]

linkedin.com
Thu, Feb 4, 2016 at 3:43 PM

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