Taxi TV is history. The Taxi and Limousine Commission voted unanimously Thursday to yank the detested backseat boob tube that has been the bane of cab riders. TLC chair Meera Joshi said riders made it clear they didn’t want TVs in their taxis. […]
Advertising Week 2015 NYC: Targeting the Micro-Moment, Programmatic Planning and a Cross Dressing Robot By Samantha Brereton, Client Director, Posterscope UK. It’s Monday morning and Times Square is buzzing – but this time it is not just filled with tourists. thousands flock to the many events in the area for the start of Advertising Week USA. […]
As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away from that, designating its 1,600 theaters "politics-free zones. […]
With more than 2,700 attendees on hand, Association of National Advertisers president & CEO Bob Liodice kicked off the 2015 ANA Masters of Marketing Annual Conference Thursday in Orlando with some praise for industry efforts to transform the marketing and media landscape. […]
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Magna Global lowers projections for overall U.S. ad market growth due to weak TV sales. Out-of-home was the only traditional media category to experience ad sales growth, up 4% so far this year, as it continues to benefit from new digital screens and strong growth in the small sector of cinema advertising. […]
The Taxi and Limousine Commission voted unanimously Thursday morning to test new technology to replace the blaring television screens that have been annoying drivers and passengers for years. The commission will court vendors who will build platforms that will enable credit-card payment processing and collection taxi trip information without the bright glare of Jimmy Fallon on repeat. […]
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Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home’s growth, and contribute to the evolution of the communication industry. […]
The demand for digital out-of-home (OOH) advertising, and the profile of London City Airport’s passengers, makes City Suite an investment that looks to attract premium brands wanting to target the high net worth individual. […]
Canadian indoor advertiser Newad recently announced its intention to speed up its technological investments to activate a total of 4,000 digital advertising boards by the end of 2016. The announcement came several weeks after Newad acquired the majority of Zoom Media's major networks in Canada. […]
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In the growing industry of digital signage we are continuously impacted by emerging trends, evolving business models, new products and services as well as influences from events and industries outside of our own marketplace. […]
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One of the higher profile digital out of home networks around just got its plug pulled. […]
