The Drum: UK ad spend surges to record high of 9.4bn driven by digital, out-of-home up 2.3%
UK advertising spend grew 5.8 percent in the first half of 2015 to reach a record high of £9.4bn, according to Advertising Association/Warc Expenditure Report data published today (20 October). Steady growth was also reported in the first half for radio (2.9 per cent), out of home (2.3 per cent), cinema (2.7 per cent) and direct mail (4.5 per cent). […]
Mon, Oct 19, 2015 at 9:50 PM