VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad or spot at each location. This metric revolutionized OOH audience measurement and set our measurement system apart from all other media. […]
The report predicts that 30-40% of DPB ad sales will be conducted programmatically within three years, generating $15-20 million annually in incremental revenue for networks. […]
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the trends that will help the industry achieve – and hopefully better – such predicted growth? […]
Ken, how will the online OOH ad buying marketplace change over the next five years? Automation will continue to increase as standardization allows computers to handle the tedious data entry that plagues today’s media buyers. DOmedia has already made a substantial impact in this area. […]
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Exterion Media has started tracking the Tube journeys and browsing activity of millions of O2 customers. The data will be used by the out-of-home media owner to guide marketing companies on where best to display their advertisements on London's Underground route, which carries 1.3 billion passengers every year, with Waterloo being the busiest station. […]
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Location, location, location. You often hear this praise for geography in retail and other customer facing industries. Why should it be any different for the makers of those universally-in-demand display & projector mounts, video wall mounts, totems, stands and carts? […]
New York City is replacing busted old payphone booths with amazing free gigabit wifi hotspots in 10,000 locations around the city. We’ve already tested an early version of the new service and it’s fast. Now we finally know why. […]
Simplifying signage regulations will help property owners beautify their structures, but another key element of the ordinance is the offer of allowing revenue-generating signs (otherwise known as advertising) on Broadway. These include marquees that flash ads between show times, large painted commercial images and ads projected onto a building’s façade. […]
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