Location-based marketing will be a $43.3 billion market by 2019, Asif R. Khan, president of the Location Based Marketing Association, told the audience at the group’s annual regional meeting in Chicago Thursday. […]
After two years with the WSJ Office Network, Margit assumed the role of Vice President, Digital Director at Titan, which recently merged with Control Group to form Intersection. “Agency fragmentation is not even fully grasped by people working within them,” says Kittridge, “so it’s very difficult for digital out-of-home networks to find contacts aligned with our sector. […]
The High Street is a hot topic of discussion at the moment, whether it’s the press bemoaning the number of stores closing and proliferation of pound shops, or Mary Portas and Bill Grimsby feuding over the future of this British icon. […]
With ad tech increasingly playing a part in the OOH sector, Exterion Media's CEO, Shaun Gregory, explained how mobile is helping to grow the sector, providing greater connectivity and an effective way for brands to connect. This is especially important for millennials who are difficult to reach with traditional media channels. […]
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Darwin International Airport, the gateway to Australia's Northern Territory and the 10th busiest airport in the country, recently renovated all its signage to refresh its look and enhance its welcoming role to the region — and the centerpiece of that effort was "The Wave," a sinuous wave-shaped digital signage canvas created by NanoLumens. […]
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A few weeks ago Aldo Shoes opened its world’s largest store at Dubai Festival City Mall. The Apparel Group – which holds the Aldo License for the region – invested heavily in a modern, screen filled instore design. Probably the best digital signage shoe retail concept in the region. […]
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