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Thursday, February 25, 2016 Thu, Feb 25, 2016

MediaPost: Kinetic, Fuel Intelligence Social Media Activity Resulting from OOH Ad Spending

Kinetic Worldwide is teaming with tech and analytic shop Fuel Intelligence to launch the "Social Amplification Score" (SAS) that the firms claim can attribute consumers’ social media interactions directly to out-of-home (OOH) media spend. The platform works by using propriety algorithms and software to analyze social media data across Twitter, Facebook, Instagram and Tumblr. […]

mediapost.com
Thu, Feb 25, 2016 at 2:17 AM

Kinetic Worldwide Launches World’s First Tool To Measure Out-of-Home Ads’ Social Media Value (Bulldog Reporter)

Kinetic Worldwide, a specialist in activating on-the-move audiences through location-based media, announced the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home (OOH) media spend. […]

bulldogreporter.com
Thu, Feb 25, 2016 at 12:51 AM

Largest Canadian OOH ad operator PATTISON Outdoor partners with Media-Corps to facilitate ad revenue flow from the US (PR Newswire)

The new, exclusive partnership gives U.S. based advertisers and agencies access to PATTISON's extensive portfolio of OOH advertising products across 200 Canadian markets coast to coast, including all major metropolitan areas through Media-Corps. The company has been an established OOH leader in Canada for over 100 years. […]

prnewswire.com
Thu, Feb 25, 2016 at 12:15 AM

Wednesday, February 24, 2016 Wed, Feb 24, 2016

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