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In an email to NPR, Clear Channel press spokesman Jason King drew a distinction between the one-to-one approach of online digital ad targeting and this strategy, which he described as "one-to-many. […]
Digital Signage Expo (DSE) 2016 is in high gear for its run March 15–18 at the Las Vegas Convention Center in Las Vegas. As we approach the expo, Andrea Varrone shared some background and on-the-ground updates on what’s new and hot for this year’s DSE. Varrone is the Show Director for Digital Signage Expo (DSE). […]
NEW YORK – For the second straight year YCD Multimedia’s Cnario Digital Signage Suite has been selected for the Best of Manhattan Award in the Digital Signage Software category by the Manhattan Award Program. Each year, the Manhattan Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. […]
Turnkey video wall solutions from Lanner Electronics now incorporate Matrox C-Series multi-display graphics cards. […]
Digital signage producers need to turbo-charge their fact-finding at the start of a project and tailor their creative to the audience’s experience state, screen and venue. […]
Sharp Electronics, Booth 1223 Here’s what Gary Bailer, Director of Product Management, says DSE visitors should expect from Sharp in a couple of weeks. Sharp Electronics kindly stepped up as one of the sponsors of this year’s Preset Group DSE Mixer. Why do people going to DSE need to put your company on their Must See list of booths? […]
The hotel is setting a new standard for guest entertainment and technology innovation in the hospitality industry. […]
FlytePass enables guests to confirm flights and print boarding passes in the comfort of the Trump Panama Business Center. […]
Vishnu Rao comes to NanoLumens from Sharp Electronics, where he served in a number of leadership positions throughout the last 15 years. […]
A reminder that DSE exhibitors have about a week and change to get their information on DSE 2016 Booth Field Guides to me, if they want some free love on this site. So far, about a dozen companies have sent me stuff, and I know several others are prepping stuff. […]
NEW YORK--Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), has launched ‘Clear Channel Outdoor RADAR’, its new suite of research, data and analytics tools to help advertisers and advertising agencies more effectively plan and buy CCOA media to reach target audiences and measure the impact of their Out-Of-Home (OOH) campaigns. […]
The new product, called Clear Channel Outdoor RADAR, layers aggregate mobile data from AT&T Data Patterns SM, Placed and PlaceIQ over its own inventory data to determine how different audience segments can be reached. It attributes specific actions to various outdoor campaigns. […]
The growth of available technology in digital outdoor advertising has allowed brands to get their message across in more creative and relevant methods than ever. Here are some examples of innovative ways companies have utilised digital outdoor. […]
... It might be time to embrace something that virtually everyone who has ever thought about our industry agrees that we do particularly well: OOH builds brands. I know what many of you marketers are thinking: “We don’t have time for brand building. […]
