Jose Cuervo unveiled a cutting-edge experiential zone at JFK International as an ode to the 1972 Rolling Stones tour! The tequila connoisseur is helping Rolling Stones fans celebrate the band’s legacy with a 1,500 square foot replica plane, fully equipped with the band’s signature drink – tequila sunrise! […]
Unlike other insurance companies which have been particularly dour, Hollard was one of the first insurance companies to take the brave and bold approach of using humour to sell its brand promise. Last year, it made us laugh with the commercial that told the story of a woman visiting a fortune-teller/psychic in order to berate her late husband, Vusi, for leaving her and the family destitute. […]
Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. […]
Another set of companies has entered the competition to win the eyeballs, hearts and budgets of grocers, convenience store operators and consumer brands with connected, transparent LCD displays embedded in cooler and freezer doors. […]
Striking fear in the hearts of many, the words “The doctor will see you now” may ring in your ears soon. It’s open enrollment season for health insurance, and prime time for providers to advertise their specialized plans and services to local communities. Insurance enrollment/planning/switching can leave even the most analytical type, jittery with information overload. […]
Author and Original "Mad Woman" Jane Maas discusses the other side of Madison avenue in the 60's, including 'sex in the office'. Discussion led by Talk Stoop Host Cat Greenleaf at DPAA Video Everywhere Summit. […]
CEO of Havas NA, Lori Hiltz discusses the future of the media agency. […]
Free is one of the oldest tools in the marketing sales kit. Get your first one free! Buy one, get the next one free. […]
Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a unique ability to reach young, technologically super-literate millennials, who are usually early adopters and style leaders to their peers. […]
London (UK), November 17, 2015 – Primesight has partnered with Quividi to launch the latest iteration of its video analytic software for the first time in a live environment in an experiment conducted at this year’s Mindshare Huddle. […]
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Video advertising should be treated screen agnostically, and valued equally whether it is viewed on a tablet, phone, PC, TV DPB screen or other device.- To viewers the screen doesn't matter. […]
Scott Halderman, of Pepsi Teas & Flavors presents a Digital Place Based Success Story at the 2015 Summit. […]
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