Four Winds Interactive, Booth 1918 Here’s why Erin Doherty, Director of Corporate Marketing and Branding at Four Winds, says DSE-goers need to come by … Why do people going to DSE need to put your company on their Must See list of booths? […]
DX3 is a technology/digital marketing show and conference that has been running now in Toronto for a few years, and I went Thursday to see what’s up with the mostly Canadian companies that filled up an exhibit hall. It’s not an overly big show, but there’s always stuff that intrigues me. […]
Washington, DC – Out of home (OOH) advertising revenue rose 4.6 percent in 2015 compared to the previous year, accounting for $7.3 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 5.8 percent in the fourth quarter, compared to 2014. […]
Posterscope's Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home. Mobile World Congress (MWC) has evolved into one of the biggest consumer technology showcases in the world. Mobile technology is increasingly becoming part of everyday behaviours, greatly impacting how consumers engage with each other. […]
NEW YORK -- xAd, a location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., to expand the OUTFRONT mobile product set. […]
Martech is evolving quickly, bringing a fresh raft of marketing opportunities and challenges says oOh!Media CMO Michaela Chan. Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!Media have been working to harness these digital innovations to create campaigns that boost engagement and customer experience with brands. […]
In addition to the Executive Committee, which is directed by the DSF’s bylaws to be comprised by the DSF Chairman, Vice Chair, Secretary/Treasurer and immediate past Chair, the four standing DSF Committees and 2016 appointed co-Chairs are: Membership Committee Len Dudis, Corporate Vice President, IT, Seaworld Parks & Entertainment Sandi Stambaugh, Vice President, Product Management, Synnex Corp. […]
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PHOENIX -- Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs light up a vast network of freeways. The two industries have long clashed, and they are in the midst of another fight in the Arizona Legislature. […]
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Mvix, a pioneer in affordable digital signage, examines the digital signage market opportunities for sign companies and print providers. The white paper was developed to help print and sign shops understand the ways in which they can leverage the growing popularity of digital signage to fend off competitive threats and increase their market share. […]
The key to an effective digital signage network a decade ago is the same as it is today: Play the right content to the right audience in the right place at the right time. […]
