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The Full Rundown And Videos For The Preset Mixer’s Sponsors

We are a little more than week out from Digital Signage Expo and, on Tuesday evening, the biggest social event of the show – the annual Preset Group Mixer. The event does not come off without the support of sponsors. Anyone who has organized a networking event will confirm that between the bar and food tabs, insurance, DJs, printing and on and on, the costs add up. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 8:46 AM

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Ask the Board: Is Programmatic Advertising a good thing for DOOH? (DSConnection)

In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 8:26 AM

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Digital Signage Advice from Mvix: Campus Safety (Campus Safety Mag)

A security expert from Mvix explains the benefits of digital signage and give tips for installing and using a digital signage system.   Even after a school or hospital decides to invest in a digital signage system, administrators and executives need to know how to incorporate it into their existing emergency notification system and make it complement other aspects of campus security. […]

campussafetymagazine.com
Mon, Mar 7, 2016 at 7:41 AM

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Out-of-Home Ads Spark Ideas for Tax Refunds (iHeart Billboards)

While there are plenty of uncertainties in life, filing your annual return is not one of them. If getting W-2s and financial statements in the mail makes your heart race and your palms clammy — take a breather, there’s help right around the corner. Tax prep services were created to help quell the panic that ensues every spring. […]

Mon, Mar 7, 2016 at 7:35 AM

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Everything Has Changed. Nothing Has Changed.

GUEST POST: Pat Hellberg, The Preset Group iTunes debuted. Arnold Schwarzenegger was elected Governor of California. Limp Bizkit and Clay Aiken were popular music acts. And we launched a digital signage network. The year was 2003. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 7:33 AM

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JCDecaux wins Dallas Fort Worth International Airport Advertising and Sponsorship Concession (JCDecaux)

Paris -- outdoor advertising company JCDecaux SA  has been awarded a 10-year concession contract to provide advertising and sponsorship services at Dallas Fort Worth International Airport. The new program will count 75% of digital advertising displays, including a network of 70 inch digital screens, high definition spectacular video walls, and interactive directories in the baggage claim areas. […]

Mon, Mar 7, 2016 at 7:06 AM

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Audience metrics platform for indoor TV networks, launched in Romania (OVAB Europe)

Digital Signage TV Analytics offers a set of indicators for targeting specific audiences and for planning a media campaign, similar with other media audience platforms such as traditional TV. […]

ovab.eu
Mon, Mar 7, 2016 at 7:00 AM

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FASTSIGNS Joins Google to Provide Chrome-Powered Digital Signage Solutions (PR Newswire)

FASTSIGNS International, Inc. has become a Google for Work Partner and will expand their digital signage offering to include solutions powered by Chrome at participating FASTSIGNS centers. "Thousands of companies worldwide already rely on FASTSIGNS to provide digital signage and visual communications solutions for their businesses," explained Catherine Monson, CEO of FASTSIGNS International, Inc. […]

prnewswire.com
Mon, Mar 7, 2016 at 5:38 AM

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Disruptive Technologies That Will Drive Digital Signage

N […]

digitalsignageconnection.com
Sun, Mar 6, 2016 at 6:44 PM

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OOH profits lead Australia’s traditional media ad market (The Australian)

The outdoor advertising companies and classified advertising portals (REA Group, Carsales and Seek) led the market with bumper profits and upgrades on future earnings, but traditional media companies remain challenged by the lack of organic growth opportunities. […]

theaustralian.com.au
Sun, Mar 6, 2016 at 6:21 PM

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Fortune: Why Clear Channel’s Billboard Campaign Is Not That Creepy

But it could be dangerous. Billboards have caused a bit of a stir lately. That’s because earlier this week, Clear Channel Outdoor America, one of the world’s largest outdoor advertising providers, announced the launch of RADAR, which allows companies to more effectively and better target their ads. […]

fortune.com
Sun, Mar 6, 2016 at 6:18 PM

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The Growing Location Data Ecosystem: What It Means For Marketers (Clear Channel)

Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. […]

company.clearchanneloutdoor.com
Sat, Mar 5, 2016 at 7:05 PM

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Preset Group DSE 2016 Mixer Sponsor Profile: Diversified

Diversified is among the longest running sponsors of the annual Preset Group Mixer at DSE 2016. I’d do a booth field guide for the systems integrator , but the company doesn’t have a booth, as expertise is a hard thing to showcase in a sea of tangible things like displays and PCs and software demos. […]

sixteen-nine.net
Sat, Mar 5, 2016 at 10:44 AM

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Irish OOH Advertising Market Enjoys Strong Growth in 2015 (AdWorld)

The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist. According to Kinetic, improved quality and the introduction of new formats all played a central role in delivering this growth. Innovation was a central theme with advertisers creating new and exciting ways to engage with consumers. […]

Sat, Mar 5, 2016 at 2:45 AM

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Meet ‘The Billboard Man’ behind Michigan’s eye-catching images (Mlive)

If a billboard has grabbed your attention over the last few decades, chances are it's the work of Rob Jackson. Among the most memorable: The X-ray of the human skull, fitted with Spartan helmet for MSU College of Human Medicine, was his. The "11/11/11" design, with a soldier's field cross and the message: "Thank a Veteran Today. […]

mlive.com
Sat, Mar 5, 2016 at 2:43 AM

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