Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front of traditional TVs. […]
DIGITAL billboards are no more dangerous than other forms of roadside signs. An Australia-first study by the shows concerns the on-trend form of advertising, which uses LED screens to broadcast still electronic advertising, are misplaced. […]
Officials took the wraps off what may be the most useful and attractive piece of street furniture ever to grace Philadelphia’s streets. That would be the new bus shelters that Intersection, an “urban experience” firm formed by the merger of urban technology design firm Control Group and the Titan advertising company, will install and maintain at more than 600 bus stops across the city. […]
Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption is no longer much on an issue in digital signage deployments. LEDs, after all, are far more energy efficient than the older technologies that were light up flat panel displays. […]
The panel discusses the industry's roadmap for programmatic buying of DPB/DOOH advertising from all relevant points of view. […]
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Selecting the wrong display can toss your entire digital signage investment down the drain. Selecting a flat-panel display for digital signage can be difficult, especially if you do not know what features and specifications to look for. Display manufacturers typically list dozens of technical specifications and key features for each display model. […]
Brent Baer has 36 years experience as an outdoor advertising operator and vendor. He entered the outdoor business in 1979 as a Gannett Outdoor sales rep. He’s been an executive at Gannett, Starlite, Adams, Martin Media and Olympus. […]
VANCOUVER, BC and TORONTO, ON--(Marketwired) - MediaValet (TSX VENTURE: MVP), a provider of cloud-based digital asset management software (DAMS) is delighted to announce that Pattison Outdoor Advertising has selected MediaValet to replace their aging on premise digital asset management system. […]
Throughout the airport, dedicated copy explained to users that – by downloading the Wechat application – they could then shake their smartphones near any of the 57 participating beacons to access on brand mobile gaming content, to enter for chances to win VIP tickets to matches, and to receive promotional material. […]
The Kraft Group, the family-owned company that owns Gillette Stadium and the New England Patriots, the NFL team that plays out of there, have done a technology upgrade around the facility that includes a set of striking, double-sided LED video columns at an attached fan attraction. […]
Shanghai Airport welcomed an exclusive, Beacon technology driven campaign to promote the Shanghai Rolex Masters tennis tournament. […]
Shanghai Airport welcomed an exclusive, Beacon technology driven campaign to promote the Shanghai Rolex Masters tennis tournament. […]
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