Sunshine Coast delivers tourist information via touchscreen
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digitalsignagetoday.com
Tue, Nov 17, 2015 at 11:04 PM
Tue, Nov 17, 2015 at 11:04 PM
Raw Feed & Search
Tuesday, November 17, 2015 Tue, Nov 17, 2015
3 marketing themes from the 2015 DPAA Video Everywhere Summit (Vision Critical)
At the 2015 DPAA Video Everywhere Summit in New York City, over 700 ad tech, marketing and market research professionals gathered to explore the challenges and opportunities facing the advertising business. […]
visioncritical.com
Tue, Nov 17, 2015 at 4:48 PM
Tue, Nov 17, 2015 at 4:48 PM
AdAge: The 10 Most Unexpected Media Placements We’ve Seen
At a time when consumers are inundated with advertising while driving, using their phones, on planes or at the movies -- or in other words, every waking hour -- how does a marketer cut through the clutter? One solution to overcome ad overload is to throw an ad at them where they least expect it. […]
adage.com
Tue, Nov 17, 2015 at 3:37 PM
Tue, Nov 17, 2015 at 3:37 PM
Edinburgh One – Ocean’s First Digital Screen in Scotland’s Captial City (Pioneering OOH)
On the 30th of November, Ocean is launching its first digital screen in Edinburgh, expanding premium opportunities in DOOH into its 9th UK city. […]
pioneeringooh.com
Tue, Nov 17, 2015 at 10:33 AM
Tue, Nov 17, 2015 at 10:33 AM
DOOH Campaign: Currys PC World Streams Personalised Christmas Hints Across the UK (Pioneering OOH)
Currys PC World has launched its personalised hints campaign, which enables individuals to submit their Christmas gift wishes and have them displayed on outdoor sites across the country. The brand is inviting customers to complete an online entry form via its website. […]
pioneeringooh.com
Tue, Nov 17, 2015 at 10:31 AM
Tue, Nov 17, 2015 at 10:31 AM
16:9: The $85 Asus Chromebit Now Shipping; Google Halves Device Management Fee For Digital Signage Apps
The Google-backed Asus Chromebit is now on the marketplace in the U.S. and select countries, with the U.S. version priced at $85 for what’s billed as a computer on a stick. […]
sixteen-nine.net
Tue, Nov 17, 2015 at 8:47 AM
Tue, Nov 17, 2015 at 8:47 AM
Proxama Partners with blowUP Media to Expand Reach
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mobilemarketingmagazine.com
Tue, Nov 17, 2015 at 7:26 AM
Tue, Nov 17, 2015 at 7:26 AM
Global Outdoor Media Company -TriggerNetworks- Opens Office in the USA
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linkedin.com
Tue, Nov 17, 2015 at 2:54 AM
Tue, Nov 17, 2015 at 2:54 AM
Outdoor advertising’s digital transformation (Marketing Week)
Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year. Over the past few weeks, every out-of-home (OOH) advertising frame in the UK has been given a 10-digit code to automate trading of sites between media agencies and owners. […]
marketingweek.com
Tue, Nov 17, 2015 at 2:27 AM
Tue, Nov 17, 2015 at 2:27 AM
invidis: Digital Signage MENA Award Ceremony 2015
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invidis.de
Tue, Nov 17, 2015 at 2:07 AM
Tue, Nov 17, 2015 at 2:07 AM
Next phase of billboards: eye tracking (MediaLife)
Out of home ratings can tell you what billboards have been seen. But they can’t tell you which ones actually resonated with passersby, an insight that would be incredibly useful for media people in creating responsive billboards. Just imagine being able to predict what would engage people and swapping creative in and out accordingly. […]
Tue, Nov 17, 2015 at 1:49 AM
The Best Digital Signage Implementations of 2015 (Mvix)
Let’s dive right into these jaw-dropping implementations: 1. Stopping Melanoma with Digital Signage This is a unique case of digital signage saving lives, and not just separating customers from their cash. […]
mvixdigitalsignage.com
Tue, Nov 17, 2015 at 1:47 AM
Tue, Nov 17, 2015 at 1:47 AM
AdWeek: The LAPD Hopes Digital Billboards Can Reach Distracted Drivers
In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most dangerous cities in America if you happen to be a pedestrian crossing the street. A 2012 report by the National Highway Traffic Safety Administration ranked L.A. […]
adweek.com
Tue, Nov 17, 2015 at 1:43 AM
Tue, Nov 17, 2015 at 1:43 AM
MediaPost: Why Programmatic And Real-Time Will Save Digital Outdoor
Outdoor has always lacked data in comparison to online -- however, that could change slightly with cameras that can tell brands something about the audience in front of a screen and inform advertising decisions. One can imagine the audience in front of a LCD screen at a train station or tube concourse changes somewhat after rush hour is over and commuters are replaced by shoppers and daytrippers. […]
mediapost.com
Tue, Nov 17, 2015 at 1:32 AM
Tue, Nov 17, 2015 at 1:32 AM
Outdoor advertisers: 2 ASX picks for investors: oOh!Media Ltd (ASX: OML) and APN Outdoor Group Ltd (ASX: APO) (The Motley Fool)
Two companies that are making their mark and taking advantage of rising popularity of outdoor billboards – many of which are becoming digital. oOh!Media Ltd (ASX: OML) and APN Outdoor Group Ltd (ASX: APO) are both active advertising groups in this space. oOh! […]
fool.com.au
Tue, Nov 17, 2015 at 1:18 AM
Tue, Nov 17, 2015 at 1:18 AM