To be highly effective and get great ROI and ROO, a digital signage solution needs to comprise more than just the hardware and software. Services such as consultation, network design, content production, installation, custom integration, managed services and ongoing support are what make a digital signage project successful. […]
The rise of the programmatic ad buying was coupled with the emergence of agency trading desk models. There has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. […]
Taipei, Taiwan – AVerMedia, a global company in the frame capture market and manufacturer of digital multimedia video convergence technology, has launched the AVerCaster HEVC RS9260, a professional video capture, encoding and streaming solution for OTT and IPTV operators. […]
Ziroom, a leading Chinese online-to-offline housing rental website, used augmented reality in its cozy exhibition area in Shanghai Metro to woo passersby to learn more about its offerings. […]
Ziroom, a leading Chinese online-to-offline housing rental website, used augmented reality in its cozy exhibition area in Shanghai Metro to woo passersby to learn more about its offerings. […]
Flyte Systems announced that it upgraded the FlyteBoard at the LaGuardia Plaza Hotel to display property promotions and meeting information. The new functionality enables the LaGuardia Plaza to show event notices, wayfinding, and revenue generating property specials on the same screen with FlyteBoard real-time airline schedules for LaGuardia International. […]
BROOKINGS, S.D. – Mar. 31, 2016 – When Clemson University Tigers players and fans return to a renovated Littlejohn Coliseum next season, they will be welcomed by a new 33-display LED super system manufactured and installed by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. […]
London 31st March 2016: StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in the principle windows of 100 prime WHSmith stores across the UK. […]
BLOOMFIELD, Conn., March 30, 2016 /PRNewswire/ — Salamander Designs, Ltd., a leader in premium quality residential and commercial audio/video furniture solutions made in the USA for over 20 years, has announced the introduction of the FPS Series display stands for interactive touchscreen products such as the Microsoft Surface Hub and other VESA-compliant displays. […]
ATLANTA, March 30, 2016 — Renewed Vision will introduce the ProPresenter Scoreboard software-based score presentation system in booth N7112 at the upcoming 2016 NAB Show, taking place April 18-21 in Las Vegas. […]
The digital signage solution developed exclusively by Fujifilm Australia for mobile network operator Vodafone is completely unique to any other solution worldwide. The cloud-based solution which integrates Samsung commercial large format display (LFD) panels with built-in WiFi, commonly known as System on a Chip or SoC, is powered by Signagelive for content distribution. […]
Drive Smart Arizona, a coalition of safety organizations, government bodies and businesses in the state, will have billboards in Phoenix and Tucson debuting Thursday urging drivers to stop risking their lives by texting and driving. The initiative is part of a campaign for Distracted Driving Awareness Month, a National Safety Council observance that takes place every April. […]
Best creative campaigns in February stood out because they focused on the audience, they were fun and surprising for the passers-by without being overly self-promotional. Have a look at the top three campaigns from last month as voted by JCDecaux teams around the world! […]
By Naren Patel, CEO, Primesight. Out-of-home (OOH) might be the most traditional advertising medium, but the possibilities for cross-fertilisation are particularly prescient. While static OOH lacks immediacy and will always require a two-week timeframe for content to achieve maximum results, it generates powerful, long-term uptake among consumers. […]
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