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This is probably the world’s largest billboard created with MS Paint

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arstechnica.com
Sat, Dec 19, 2015 at 1:59 AM

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WSJ: Billboard Company Outfront Media Goes Even More Digital

Outdoor advertising company Outfront Media is looking to court digital ad dollars with a new technology platform that provides more robust analytics for marketers. […]

wsj.com
Sat, Dec 19, 2015 at 1:48 AM

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Clear TV adding Dr Healthnut to airport DOOH network

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digitalsignagetoday.com
Sat, Dec 19, 2015 at 1:45 AM

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From DOOH to IOOH: The Path to Intelligent Out-of-Home (Blue Bite)

Many of the changes that have occurred in traditional media and marketing need to happen in the OOH space. It is time to build Intelligent-Out-of-Home (IOOH) media. A large video wall in a mall running a loop of ads has little or no context. […]

bluebitenyc.tumblr.com
Sat, Dec 19, 2015 at 1:35 AM

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Could click and Collect Save the High Street? (Posterscope)

Click and collect truly entered the mainstream in 2014 providing opportunities for retailers, customers and arguably OOH advertising. Deloitte reported that click and collect had more than doubled in the UK between 2012 and 2014 with total revenues of £5.6bn and 140 million orders last year. […]

pioneeringooh.com
Fri, Dec 18, 2015 at 8:21 PM

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Clear Channel and Sangster International Airport in Jamaica Renew Partnership

The new digital displays under the renewed partnership will engage near four million passengers per year in Jamaica’s primary airport gateway. […]

digitalsignageconnection.com
Fri, Dec 18, 2015 at 10:52 AM

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Christie Projection Mapping Helps Create Holiday Window Exhibits

Christie has partnered with Barneys New York to create a holiday window display on New York City’s Madison Avenue. […]

digitalsignageconnection.com
Fri, Dec 18, 2015 at 10:06 AM

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Virginia Commonwealth University Installs Interactive Wayfinding Kiosks

The school wanted to provide a single source for students and visitors to acclimate to the new building and find their destinations quickly without having to seek assistance. […]

digitalsignageconnection.com
Fri, Dec 18, 2015 at 8:59 AM

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How Retailers Can Get Digital Signage Right During the Holidays (Ravepubs)

  Holiday digital signage in retail spaces serves many purposes. But, the one thing it should always accomplish is to make the lives of both the retailer and the shopper easier. Here’s how to get it right during the most wonderful time of the year. […]

ravepubs.com
Fri, Dec 18, 2015 at 7:18 AM

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Why Digital Signage is Perfect for Millennials (InfoComm)

The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation: 1. Digital signage ties in with mobile. […]

Fri, Dec 18, 2015 at 1:57 AM

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Controversial Billboard Theme Takes Gold for Climate Change Ad Copy in International Marcom Contest (PRWeb)

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prweb.com
Fri, Dec 18, 2015 at 1:47 AM

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Five technologies that are revolutionizing the retail experience: RFID, augmented reality, OOH, beacons and smart shelves (Examiner)

To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new ways of interacting with customers. […]

examiner.com
Fri, Dec 18, 2015 at 1:44 AM

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Don’t let buying your digital signage be the most fun part

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digitalsignagetoday.com
Thu, Dec 17, 2015 at 5:16 PM

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Are embedded digital signage systems fatally shortsighted? (DSToday)

Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of "all encompassing" display screens with embedded media players — i.e. "media-player-minus" displays — and how they improve performance, safety and simplify the installation of digital signage. […]

digitalsignagetoday.com
Thu, Dec 17, 2015 at 5:11 PM

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Mvix At A Glance: Who We Are in the Digital Signage World

2015 has been a milestone year for us: in August, we moved to our new multi-storey office, and in September we celebrated our 10th anniversary! A decade of experience has seen us evolve from a new venture with big ideas into a company that thousands of businesses rely on for affordable and dynamic messaging solutions to inform, promote, entertain, socialize, & sell. […]

mvixdigitalsignage.com
Thu, Dec 17, 2015 at 5:07 PM

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