HuffPost: Why Cross-Fertilisation with OOH Advertising is Critical to Media Owners
By Naren Patel, CEO, Primesight. Out-of-home (OOH) might be the most traditional advertising medium, but the possibilities for cross-fertilisation are particularly prescient. While static OOH lacks immediacy and will always require a two-week timeframe for content to achieve maximum results, it generates powerful, long-term uptake among consumers. […]
Thu, Mar 31, 2016 at 12:37 AM