Raw Feed & Search

MediaPost: How Do You Get Better At Targeting People Who Ignore You?

Perhaps outdoor, direct mail or experiential should be looked at for possible new ways of reaching consumers? I mention these suggestions simply because so much of the feedback from the digital media industry is to just keep on ploughing away at display. That's probably fine to protect the status quo and, by getting more targeted and relevant, stop more people blocking ads. […]

mediapost.com
Fri, Apr 1, 2016 at 4:41 PM

Permalink

India: The challenges for the OOH industry have only multiplied, say experts (Exchange4Media)

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back. Suresh Balakrishna, CEO South Asia and Middle East at Kinetic Worldwide moderated the panel discussion which included names like Dr. […]

exchange4media.com
Fri, Apr 1, 2016 at 4:38 PM

Permalink

Outdoor Advertising Association releases white paper on benefits of OOH media

 […]

digitalsignagetoday.com
Fri, Apr 1, 2016 at 3:59 PM

Permalink

PATTISON inks contract with Victoria International Airport

 […]

digitalsignagetoday.com
Fri, Apr 1, 2016 at 3:58 PM

Permalink

Digital billboard boat under investigation by City of Vancouver ‘detained’ by Transport Canada (Vancouver Sun)

The city of Vancouver is looking into a huge electronic billboard on a boat that’s making the rounds of False Creek. “The city is looking at its authority to act in respect to the digital sign given the jurisdiction of the federal government over navigation and shipping in False Creek and English Bay,” the city said in a statement, noting that it’s received several calls from residents. […]

vancouversun.com
Fri, Apr 1, 2016 at 3:55 PM

Permalink

Digital Signage Champion: The Secret Recipe for Success

 […]

mvixdigitalsignage.com
Fri, Apr 1, 2016 at 3:53 PM

Permalink

Digital Signage Expo (DSE) 2016 recap from Mvix

Digital Signage Expo 2016 ended almost a week ago but here at the office, we’re still thinking (and talking) about the cool stuff we saw. And we’re also still recovering from the overwhelming sensory assault of walking a show floor covered with a dizzying array of displays. […]

mvixdigitalsignage.com
Fri, Apr 1, 2016 at 3:52 PM

Permalink

The Drum: Vueling flights from Liverpool to Barcelona benefit from outdoor campaign by Media Agency Group

Liverpool John Lennon Airport has continued its partnership with Media Agency Group with a new multi-format outdoor advertising campaign. Adverts are currently on show across Merseyside promoting Vueling Airlines’ value flights from the airport to Barcelona. The high volume campaign includes out of home formats and transport advertising. […]

thedrum.com
Fri, Apr 1, 2016 at 3:47 PM

Permalink

April Fools’ DOOH campaign by Clear Channel (Pioneering OOH)

This year, Clear Channel challenged advertisers to tease the nation on April Fools’ Day via our Adshel Live national network. We offered brands the chance to deliver a unique April Fools’ campaign across 500 digital screens, delivering up to 600,000 plays and 1,000,000 impressions. No joke! […]

pioneeringooh.com
Fri, Apr 1, 2016 at 3:40 PM

Permalink

The Age of Advertising Creativity in a Time of Disruption (Media Village)

We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club's Media:Now conference. As with other parts of the media industry, agencies are experiencing transformative change. […]

mediavillage.com
Fri, Apr 1, 2016 at 3:36 PM

Permalink

ATEN Exhibits at Almo Professional A/V’s “Experience Your Future Now” E4 AV Tour in April

FOOTHILL RANCH, Calif., April 1, 2016 /PRNewswire-iReach/ — ATEN, the world-leading designer and manufacturer of advanced connectivity and management solutions, has teamed with Almo Professional A/V to give resellers, integrators and consultants the opportunity to experience the future now at the award-winning E4 AV Tour, coming to Washington DC on April 6 and Atlanta, GA on April 27. […]

digitalsignageconnection.com
Fri, Apr 1, 2016 at 1:50 PM

Permalink

JCDecaux has finalised the acquisition of the Latin America business of OUTFRONT Media Inc

Paris, 1st April 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced that its subsidiaries JCDecaux Latin America/Corameq, which are 85% owned by JCDecaux SA, have today finalised the acquisition of 100% of the Latin America business of OUTFRONT Media Inc, a group which operates in the large format and bus advertising segment, as well as in street furniture.With more than 62,000 advertising displays in 12 Latin American countries, JCDecaux has strengthened its positioning in the region's 3 largest advertising markets which are Brazil, Mexico and Argentina, as well as in Chile and Uruguay. […]

Fri, Apr 1, 2016 at 11:48 AM

Permalink

Check Out These Cool Data Visualizations From Mike Pell

Mike Pell of Microsoft was one of the speakers last fall at the DSrupted conference. I was really happy he agreed to speak because he had a lot to say about visualized data needing to be insightful first, and then, possibly, pretty. He’s released a set of visualizations he calls “Datascrapers” that has been inspired by New York City’s skyscrapers. […]

sixteen-nine.net
Fri, Apr 1, 2016 at 10:51 AM

Permalink

Sprinklr Acquires Social Visualization Leader Postano

NEW YORK & PORTLAND, Ore.–(BUSINESS WIRE)–Sprinklr, Inc., the world’s most complete enterprise social technology, today announced it has completed the acquisition of Postano, the leading social visualization platform, from TigerLogic Corporation (OTCQX:TIGR). […]

digitalsignageconnection.com
Fri, Apr 1, 2016 at 10:50 AM

Permalink

Technologic Systems Introduces the TS-TPC-8950-4900, a New 10” Touch Panel Computer

Technologic Systems (http://www.embeddedARM.com) unveiled the newest addition to its Touch Panel Computer (TPC) Suite. The TS-TPC-8950 is an open frame, 10-inch resistive touchscreen powered by the TS-4900, a high performance embedded computer-on-module. […]

digitalsignageconnection.com
Fri, Apr 1, 2016 at 10:33 AM

Permalink