It is best used when blended with all the other more traditional mechanisms to form part of a complete end-to-end strategy. […]
APG Displays wowed attendees at the 2015 Toronto Pan Am & Parapan Am games with two modular LCD NEC displays in Ontario’s high-traffic “celebration zone. […]
Videotel digital signage media player got rave reviews by Southern California-based footwear icon, Rainbow Sandals. […]
Daktronics Creative Services provided content and animations for the new LED display at the south end of Coughlin-Alumni Stadium. […]
I find myself in a lot of shopping malls during my travels, but not because I’m a voracious consumer. It’s rare when I even walk in stores. I’m there out of curiosity – looking at what the landlords and tenants are doing with the physical design and the digital experience. […]
How can network operators best take advantage of the opportunities offered by the loT? […]
APN Outdoor’s newly digitised Military Rd overpass, a conversion from two highly sought-after static billboards, has been transformed to house two, jaw-dropping Elite Screens, presiding over the busy stretch of road, facilitating over 3.1 million gross contacts each month*. […]
Australia’s leading chemist chain, Chemist Warehouse, has launched a campaign with Outdoor leader’s APN Outdoor, on their national network of Elite Screens and the XtrackTV portfolio. […]
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Online was the place to experience Black Friday: that was the consensus, in the UK media at least. A perfect storm of factors – terror threats, poor weather and media hype about punch-ups – led to online sales soaring. UK Black Friday online sales were up 36 percent, according to Experian, while shopper numbers fell 9.6 percent compared with last year, according to Springboard. […]
The overall advertising market will see continued growth in 2016, between 4 and 5 percent. This will be driven primarily by digital and outdoor. A strong growth sector will be digital out of home. […]
On Monday, the newspaper industry peak body The Readership Works and the Outdoor Media Association announced their separate audience measurement systems would come under one roof. […]
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