Billboards used in search for the missing
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postcrescent.com
Fri, Apr 15, 2016 at 5:57 PM
Fri, Apr 15, 2016 at 5:57 PM
Raw Feed & Search
Friday, April 15, 2016 Fri, Apr 15, 2016
Posterscope’s First Activation on LinkNYC: Chevrolet Cruze (Pioneering OOH USA)
We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]
usa.pioneeringooh.com
Fri, Apr 15, 2016 at 5:55 PM
Fri, Apr 15, 2016 at 5:55 PM
The Telegraph: A new Lynx billboard campaign on the London Tube network has gone transgender
A new Lynx billboard campaign on the London Tube network features an androgynous guy with long hair and perhaps even a touch of lipstick, coupled with the confusing line: “UnGender: new Lynx grooming for men”. By comparison, UnGendered man makes even metrosexual man look like a prop forward. […]
telegraph.co.uk
Fri, Apr 15, 2016 at 5:55 PM
Fri, Apr 15, 2016 at 5:55 PM
Get ready for some creepy Big Billboard action: Chevrolet’s Billboard Is Watching You (The Drive)
If you happen to be driving a Ford Fusion, Toyota Camry, or Nissan Altima on the highway and notice a Chevrolet Malibu billboard that seems directed specifically at you—well, you're not going insane, it really might be. n Chicago, Dallas, and New Jersey, Chevrolet has rolled out electronic billboards that are designed to target the Camry, Fusion, and Altima, and adjust their message to match. […]
thedrive.com
Fri, Apr 15, 2016 at 5:50 PM
Fri, Apr 15, 2016 at 5:50 PM
Ireland’s OOH Market Grows by 15% in Q1 of 2016 (AdWorld)
Out of Home advertising in the Republic of Ireland experienced double digit growth in the first quarter of 2016 according to the latest Posterwatch market report published by OOH specialist company PML Group. Specifically, PML Group reports a 15% increase in the value of the market, compared to the same period in 2015. […]
adworld.ie
Fri, Apr 15, 2016 at 5:47 PM
Fri, Apr 15, 2016 at 5:47 PM
How digital OOH boosts brands after dark in Australia (AdNews)
Winter months are usually bad news for the out of home (OOH) industry due to lack of light, but Adshel is using the colder weather to promote the benefits of digital and illuminated panels. The outdoor company claims that 32% of an advertiser's daily audience can be missed out during the non-daylight savings period given it is darker during peak evening commutes. […]
adnews.com.au
Fri, Apr 15, 2016 at 5:45 PM
Fri, Apr 15, 2016 at 5:45 PM
Chicago Tribune: Hey, you in the Altima! Chevy billboard spots rival cars, makes targeted pitch
Drivers along a busy Chicago-area tollway may have recently noticed a large digital billboard that seems to be talking directly to them. It is. Launched last month here as well as in Dallas and New Jersey, the eerily Orwellian outdoor campaign for Chevy Malibu uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. […]
chicagotribune.com
Fri, Apr 15, 2016 at 5:42 PM
Fri, Apr 15, 2016 at 5:42 PM
Sacramento Bee: More outdoor advertising OK’d for Golden 1 Center, other large venues
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sacbee.com
Fri, Apr 15, 2016 at 5:41 PM
Fri, Apr 15, 2016 at 5:41 PM
Continental Outdoor Media rebrands as JCDecaux in Africa (Bizcommunity)
JCDecaux becomes the leading outdoor advertising company in Africa now that the acquisition of Continental Outdoor Media in South Africa has been finalised, giving it a footprint in 14 countries. […]
bizcommunity.com
Fri, Apr 15, 2016 at 5:32 PM
Fri, Apr 15, 2016 at 5:32 PM
LG Electronics moves from UK to Germany
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broadbandtvnews.com
Fri, Apr 15, 2016 at 5:31 PM
Fri, Apr 15, 2016 at 5:31 PM
Should you choose interactive or display digital signage? Or both? (DSToday)
In 2007, 91 percent of adults in the United States reported keeping their mobile devices within arm's reach at all times. Nine years and numerous mobile device updates later, I'd wager that percentage is even closer to 100 today. […]
digitalsignagetoday.com
Fri, Apr 15, 2016 at 5:25 PM
Fri, Apr 15, 2016 at 5:25 PM
Interactive In-Store Experience – The Future of Retail
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umaskin.com
Fri, Apr 15, 2016 at 5:07 PM
Fri, Apr 15, 2016 at 5:07 PM
Creative Signage Ideas that make the world a better place
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umaskin.com
Fri, Apr 15, 2016 at 4:49 PM
Fri, Apr 15, 2016 at 4:49 PM
Montana could add digital billboards to outdoor ad rules (Herald Courrier)
BOZEMAN, Mont. (AP) — Transportation officials will decide whether to add digital billboard restrictions to outdoor advertising rules. The Bozeman Daily Chronicle reports (http://bit.ly/22FqhRH) amended rules would allow digital billboards along highways while setting standards for message duration, transition and lighting. […]
Fri, Apr 15, 2016 at 7:43 AM
Nielsen study confirms air travelers notice airport ads and many interact with them
According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in. The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products. […]
Editorial
Fri, Apr 15, 2016 at 2:21 AM
Fri, Apr 15, 2016 at 2:21 AM