Chicago Tribune: Hey, you in the Altima! Chevy billboard spots rival cars, makes targeted pitch
Drivers along a busy Chicago-area tollway may have recently noticed a large digital billboard that seems to be talking directly to them. It is. Launched last month here as well as in Dallas and New Jersey, the eerily Orwellian outdoor campaign for Chevy Malibu uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. […]
Fri, Apr 15, 2016 at 5:42 PM