How digital OOH boosts brands after dark in Australia (AdNews)
Winter months are usually bad news for the out of home (OOH) industry due to lack of light, but Adshel is using the colder weather to promote the benefits of digital and illuminated panels. The outdoor company claims that 32% of an advertiser's daily audience can be missed out during the non-daylight savings period given it is darker during peak evening commutes. […]
Fri, Apr 15, 2016 at 5:45 PM