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AVTEQ Selected as Authorized Distributor and Strategic Partner for BalanceBox Height Adjustable Mounts

AVTEQ, Inc., the leading manufacturer of audio visual carts and furniture, announced is has entered a distribution and strategic partnership to sell the BalanceBox® height adjustable mounts. The BalanceBox® is an innovative technology requiring no electricity that allows the user to adjust the height of the display with a simple touch of the finger. […]

digitalsignageconnection.com
Tue, Apr 26, 2016 at 8:21 AM

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Ecosys OOH Bags Two AoR Accounts

Ecosys OOH, India’s first digital out-of-home (OOH) agency recently won two AoRs (agency on record) contracts, one for Mahesh Edible Oil Limited (also known as Saloni Ltd.) and the other one for Khadim India Limited, in a multi-agency pitch which concluded last week. […]

digitalsignageconnection.com
Tue, Apr 26, 2016 at 8:18 AM

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7 Examples of Interactive Billboards That Are Just Plain Brilliant (Hubspot)

New technologies and an inventive way of approaching how to use OOH advertising have resulted in examples that defy the billboard's reputation as simply an eye-sore. Now, that's not to say there isn't a lot of clutter in our "air space," but it's worth reviewing how brands are using the billboard format to create interactive, useful, and more importantly, interesting advertising. […]

blog.hubspot.com
Tue, Apr 26, 2016 at 7:00 AM

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Ken Goldberg: Why There is No Place For Consumer Tech in Your Digital Signage Network

While preparing for a session at DSE 2016 in Las Vegas, I stumbled upon an insight that has continued to resonate with me since DSE: when large companies attempt to commercialize consumer technologies in the digital signage space, the result is generally lemming bait, disappointment or abject failure. […]

realdigitalmedia.com
Tue, Apr 26, 2016 at 12:47 AM

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Meet the Company Turning NYC’s Phone Booths Into Mini Targeted Billboards (AdExchanger)

Through a project called LinkNYC, the city’s 8,000 neglected phone boxes are being replaced with nine-and-a-half-foot-tall structures complete with 55-inch digital displays on each side and access to free, fast Wi-Fi and other services like audio calls, maps and directions. […]

adexchanger.com
Tue, Apr 26, 2016 at 12:18 AM

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JCDecaux’s Spencer Berwin talks hawks, scaling and London’s digital billboard landscape(City A.M)

London's landscape is in flux. Almost 120 skyscrapers are in the pipeline, and the proliferation of bright digital billboards in train stations, roundabouts and bus shelters are transforming the capital’s aspect into something altogether more dynamic and enthralling. Outdoor specialist JCDecaux is behind this massive digital roll-out. […]

cityam.com
Tue, Apr 26, 2016 at 12:12 AM

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How advanced data insights make OOH campaigns more effective (ExchangeWire)

Sophisticated use of data is changing the way that Out of Home (OOH) is bought, sold, and consumed. We are no longer restricted to selling a specific format, or time period, but are making a fundamental shift to selling audiences. […]

exchangewire.com
Tue, Apr 26, 2016 at 12:06 AM

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oOh!media wins exclusive ad rights to Brisbane Airport’s Domestic Terminal Virgin Australia area

The agreement, which will see oOh! assume rights from the incumbent on 1 July, 2016, sees it now hold exclusive advertising rights across the entire Brisbane Domestic Terminal (including the Qantas, Central and now Virgin Australia areas), the International Terminal and on Brisbane Airport Corporation's 2700 hectares of land. oOh! […]

campaignbrief.com
Mon, Apr 25, 2016 at 11:25 PM

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How data can drive creativity in out-of-home (Mediatel)

Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic's Dominic Murray. Google's Eric Schmidt once said that 90% of the world's data has been generated in the past two years. Or was that just articles about data? […]

mediatel.co.uk
Mon, Apr 25, 2016 at 11:21 PM

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16:9: Demystifying OLED Displays For Digital Signage

  Often hailed as “the future” of digital displays and screens, OLED technology merges the promise of significantly enhanced picture quality with the potential for innovative new consumer display presentations.  But the technology is still a long way from challenging the market dominance of existing LCD options. […]

sixteen-nine.net
Mon, Apr 25, 2016 at 11:20 PM

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ISA Sign Expo 2016 One for the Record Books (PRWeb)

ISA International Sign Expo 2016 closes with attendance topping 20,044—making it the largest ISA Sign Expo in a decade and the largest ever in Orlando. The 200,000-square foot tradeshow floor sold out in February with nearly 600 exhibitors. “The energy on the tradeshow floor was palpable,” said Lori Anderson, ISA president and CEO. […]

prweb.com
Mon, Apr 25, 2016 at 10:50 PM

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Digital signage business sentiment positive in the Gulf Cooperation Council region (DS Summit)

The Digital Signage Business Climate Index GCC has been surveyed for the third time in the GCC region. The index has increased substantially by 9,99 base points and stands at 49,99 base points for the March/April edition of the DBCI survey. The current business situation is rated mostly positive by the polled companies. […]

digitalsignagesummit.org
Mon, Apr 25, 2016 at 10:42 PM

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A Purple Tribute: OOH Remembers Prince (iHeart Billboards)

Admit it, you’ve rocked out repeatedly to Prince’s anthem, “Let’s Go Crazy” (after reciting the whole “Dearly Beloved” preamble), watched Purple Rain on repeat and partied like it was 1999 since ’82 and every year since. Prince ruled the airwaves, the guitar (and 25 other instruments) — for decades. His untimely death has affected us all. […]

Mon, Apr 25, 2016 at 6:33 PM

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Canadian OOH Companies Donate Ad Space to Communities (OMAC)

In 2015, OMAC members contributed over $24 Million in advertising space to charities, not-for-profits, community services and organizations. “As a public advertising medium located where people live, work, shop, travel and play, OMAC members strongly believe in supporting the communities that they operate in,” commented Rosanne Caron, President of OMAC. […]

omaccanada.ca
Mon, Apr 25, 2016 at 5:55 PM

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How the the Out of Home advertising industry serves the public good (OAAA)

The Out Of Home advertising industry regularly works with government agencies and other public entities to share vital information and public service entities to share vital information and public service messages, particularly during times of crisis. […]

oaaa.org
Mon, Apr 25, 2016 at 5:48 PM

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