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Posterscope New York Welcomes in the New Year with Celebration

A party to launch 2016 and build momentum for what promises to be an exciting year for Posterscope. From launching new brands, to incorporating mobile location data and integrating new technologies that create impact, engagement and measurement for OOH; we are expecting a sensational year ahead at Posterscope and hope to celebrate our miles with you as the year progress. Happy New Year! […]

usa.pioneeringooh.com
Wed, Jan 20, 2016 at 2:57 PM

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JCDecaux and Verizon Wireless sign national contract for the roll out of small cells in JCDecaux Street Furniture

Paris and Basking Ridge, NJ, January 20, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Verizon Wireless (NYSE, Nasdaq: VZ), the operator of America's most reliable wireless network with 108.6 million retail connections nationwide, announced today that they have signed a multi-year contract to deploy Verizon’s 4G LTE small cells integrated in JCDecaux’s USA street furniture assets.This contract follows the successful launch of an initial deployment of Verizon small cells installed in JCDecaux Kiosks that enhance network performance in an important corridor of the City of San Francisco.Moreover, JCDecaux and Verizon have partnered since 2014 to deploy 170 mobile charging digital stations throughout four major US airports (JFK, Newark, Miami and LAX).JCDecaux is responsible for designing, providing and deploying Street Furniture elements that can elegantly house the small cells in vibrant urban environments in consultation with Cities and in accordance with local planning regulations. […]

Wed, Jan 20, 2016 at 12:33 PM

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Installation of the Week: The Force Awakens at Romanian Supermarket (DSConnection)

Using an iPad and Kinect SDK technology, consumers were able to “use the Force” and move Stars Wars toys and other merchandise with their hands into a virtual shopping cart. […]

digitalsignageconnection.com
Wed, Jan 20, 2016 at 10:50 AM

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Panasonic Installs Digital Signage System at Arena da Baixada in Brazil

The system is called Digital Media Center and consists of 220 sets of Viera TVs. […]

digitalsignageconnection.com
Wed, Jan 20, 2016 at 9:39 AM

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Userful Disrupts the Video Wall Industry with A World First

Userful 8.5 is the first video wall solution to deliver 6K content in real time over a standard Ethernet network. […]

digitalsignageconnection.com
Wed, Jan 20, 2016 at 8:59 AM

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NEC Vice President Richard Ventura Named Digital Signage Federation Vice Chairman

As vice chairman of the DSF Board of Directors, Ventura provides strategic direction for the association, which acts as an independent voice of the digital signage industry. […]

digitalsignageconnection.com
Wed, Jan 20, 2016 at 8:42 AM

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JCDecaux and Verizon Wireless sign national contract for the roll out of small cells in JCDecaux Street Furniture (JCDecaux)

Outdoor advertising company JCDecaux SA and Verizon Wireless, operator of the wireless network with 108.6 million retail connections nationwide, have signed a multi-year contract to deploy Verizon’s 4G LTE small cells integrated in JCDecaux’s USA street furniture assets. […]

Wed, Jan 20, 2016 at 7:31 AM

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Out of Home Supports People Out of Home (Posterscope)

“Don’t let homeless people freeze to death” Posterscope Netherlands starts 2016 with a very special campaign. Working in collaboration with Media partners JCDecaux, Exterion and Clear Channel, the campaign aims to raise money for Sheltersuit, a new charity that is related to Out of Home. Sheltersuit produces jackets and sleeping bags for homeless people. […]

pioneeringooh.com
Wed, Jan 20, 2016 at 7:01 AM

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OOH advertising drives consumers ‘from the big screen to the small screen’ to search, interact, and transact (Linkedin)

Out-of-Home Advertising is about to become substantially more effective. We are taking advantage of new display technology and real-time connectivity combined with robust audience data. As such, OOH publishers and marketers can bring relevancy into the equation farther up the marketing funnel. […]

linkedin.com
Tue, Jan 19, 2016 at 6:51 PM

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Expect a surge in 2016 local ad spending (OOH to grow 1.6%)

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Tue, Jan 19, 2016 at 6:49 PM

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The New Yorker: DOOH ads will subsidize free high-speed WiFi spots that will replace 8,178 pay phones in NYC

Perpendicular to passing traffic, its sides will light up with advertisements, about four feet high by three feet wide, that change every fifteen seconds. The ads are the revenue producers, minting money for the city as well as for Google and the other investors in the consortium that owns Intersection, the company that runs the Links. […]

newyorker.com
Tue, Jan 19, 2016 at 6:41 PM

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Apple Stores use digital signage in the UAE

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digitalsignagesummit.org
Tue, Jan 19, 2016 at 6:26 PM

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Feeding the Beast: Content Strategies for Digital Signage (Rave Pubs)

With the explosive growth of digital signage in all business sectors, many have embraced the mantra of Kevin Costner’s character in Field of Dreams — “If you build it, they will come.” The bigger question in this for digital signage network owners and operators is, “Will they watch?” Content for digital signage is an often overlooked, yet key cornerstone of the success of any platform. […]

ravepubs.com
Tue, Jan 19, 2016 at 6:23 PM

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The state of the digital signage industry in the Gulf Cooperation Council region (invidis)

Even as the GCC is feeling the pinch of lower oil prices, and the strong dollar is dampening tourism, demand for digital signage remains robust. The main reason dozens of shopping mall projects are under construction, existing retail outlets are being upgraded with new digital touch points and governments are continuing massive infrastructure projects. […]

digitalsignagesummit.org
Tue, Jan 19, 2016 at 6:20 PM

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Digital signage business sentiment in Benelux starting a positive trend towards the end of the year (Digital Signage Summit)

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digitalsignagesummit.org
Tue, Jan 19, 2016 at 6:17 PM

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