A chat with the folks bringing free gigabit WiFi to NYC
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engadget.com
Tue, Jan 12, 2016 at 2:40 AM
Tue, Jan 12, 2016 at 2:40 AM
Raw Feed & Search
Tuesday, January 12, 2016 Tue, Jan 12, 2016
Resolutions for OOH advertisers from Posterscope’s Nick Halas (Mediatel)
From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year. Outdoor advertising is evolving faster than ever before. Never has new technology been driving such massive change, not only in how we display ads, but also in how we plan campaigns. […]
mediatel.co.uk
Tue, Jan 12, 2016 at 2:24 AM
Tue, Jan 12, 2016 at 2:24 AM
OOH Media and Political Ad Spending: Why the Disconnect? (Linkedin)
Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]
linkedin.com
Tue, Jan 12, 2016 at 2:23 AM
Tue, Jan 12, 2016 at 2:23 AM
Why other location-based technologies could steal beacons’ thunder in 2016 (Luxury Daily)
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers. […]
luxurydaily.com
Tue, Jan 12, 2016 at 2:20 AM
Tue, Jan 12, 2016 at 2:20 AM
Monday, January 11, 2016 Mon, Jan 11, 2016
AdAge: The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
The ad industry comes to grips with perhaps the most pressing issue of 2016: How to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant. For decades, marketing searched for the "next big thing," be it branded entertainment, social media, native content or content marketing. […]
adage.com
Mon, Jan 11, 2016 at 7:13 PM
Mon, Jan 11, 2016 at 7:13 PM
NCM Appointed as Official Representatives of Cannes Lions Festivals in USA (Business Wire)
CENTENNIAL, Colo. --Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA. […]
businesswire.com
Mon, Jan 11, 2016 at 7:10 PM
Mon, Jan 11, 2016 at 7:10 PM
Comb Announces New Board Appointees
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marketingmag.ca
Mon, Jan 11, 2016 at 7:06 PM
Mon, Jan 11, 2016 at 7:06 PM
Cieslok Media buys billboards from Abcon Outdoor
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adnews.com
Mon, Jan 11, 2016 at 7:03 PM
Mon, Jan 11, 2016 at 7:03 PM
Exterion Media launches first ever UK train wrap on Manchester’s Metrolink and DOOH campaign (About Manchester)
KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media – Europe’s largest privately held Out-of-Home (OOH) advertising business. […]
aboutmanchester.co.uk
Mon, Jan 11, 2016 at 7:00 PM
Mon, Jan 11, 2016 at 7:00 PM
This misconception about location data accuracy is costing you (Business Insider)
Sponsored by PlaceIQ. Marketers today use location data in all kinds of ways — from figuring out where people are most likely to do their holiday shopping to identifying male teenagers who are close to a fast-food restaurant. […]
businessinsider.com
Mon, Jan 11, 2016 at 6:52 PM
Mon, Jan 11, 2016 at 6:52 PM
Nanotechnology and Touchscreen Refrigerators at CES 2016
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linkedin.com
Mon, Jan 11, 2016 at 6:45 PM
Mon, Jan 11, 2016 at 6:45 PM
UAE projects to aid USD20 billion digital signage industry
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khaleejtimes.com
Mon, Jan 11, 2016 at 6:10 PM
Mon, Jan 11, 2016 at 6:10 PM
Digital signage keeps visitors engaged during Georgia Aquarium renovation
[…]
digitalsignagetoday.com
Mon, Jan 11, 2016 at 6:09 PM
Mon, Jan 11, 2016 at 6:09 PM
New digital kiosks designed to catch criminals (Pensacola News Journal)
The Santa Rosa County Sheriff's Office began broadcasting wanted fugitives, missing persons and public service announcements on electronic kiosks that will be distributed around the county. The devices are called Community Pro-Tektor Kiosks, and they are essentially portable, free-standing billboards that broadcast need-to-know information to the community. […]
pnj.com
Mon, Jan 11, 2016 at 6:07 PM
Mon, Jan 11, 2016 at 6:07 PM
Ask the industry: the benefits of LTE Broadcast
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iptv-news.com
Mon, Jan 11, 2016 at 6:06 PM
Mon, Jan 11, 2016 at 6:06 PM