You’d almost wonder if a case study by Fujifilm Australia posted to an online trade publication was an April Fool’s prank, but it went up March 30. So they must have been serious. […]
The future is NOW. The largest installation of large-format QSR outdoor digital displays is being rolled out at all Starbucks drive-thru locations in the U.S. The 46-inch LCD screens create camera-to-camera interaction similar to FaceTime, which results in an improved barista/customer connection. […]
Touchscreen room sign. Source: Visix Anyone who sells digital signage solutions, or is charged with putting together a digital signage plan for their organization, knows it is not always the easiest sell. The benefits are definitely there, but they’re often a little soft and elusive. […]
Terry Murphy, Primedia Outdoor’s marketing and marketing services executive, lists four ways that OOH can amp up the effects of a digital campaign. 1. Use OOH to drive website traffic The ‘Feel the Real’ campaign, run during 2015 by the OAAA, set out to establish two points. […]
I strongly discourage my clients from using QR codes on any billboard designs. Including them encourages drivers to engage in distracted driving by attempting to scan the code with their phone. Outdoor advertising faces many challenges from local ordinances to national lobbyists, many painting it as a menace to be fought. […]
Have a look at the top three campaigns from last month as voted by JCDecaux teams around the world! Winner: Reebok, JCDecaux Sweden. Advertiser: Reebok Location: Drottninggatan, Stockholm. […]
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Warner Bros. has launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. […]
The Canadian version of the Grammys – called the JUNOS – goes this weekend in Calgary, and one of the features at the 2016 JUNO Gala Dinner & Awards will be a special podium fronted by a digital screen. Dubbed George – The Digital Podium, the set-up will be used to relay social media updates to the crowd as winners come up to accept awards. […]
It’s a question I get asked more often than just about any other: when does LED make sense? In other words, how big does the screen have to be before it’s the ‘best’ option? LED is at its most visible in big outdoor dynamic advertising displays. […]
Denver-based digital signage CMS company Four Winds Interactive has filed a lawsuit in Colorado to go after Silicon Valley-based 22 Miles over patent infringement, copyright infringement and something called Patent False Marking, in addition to other related claims. […]
Filed: 03-25-2016; Case Type: Infringement. Product: WayTouch Premier, WayFinder Pro, and versions thereof (content management software products and services). Patent: US9037402 Title: SYSTEM AND METHOD FOR PROGRAMMING AND DISPLAYING DIRECTIONALLY BASED TEXTUAL WAYFINDING CONTENT Inventors: SIMRING DAVID SHAPIRO. […]
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To be highly effective and get great ROI and ROO, a digital signage solution needs to comprise more than just the hardware and software. Services such as consultation, network design, content production, installation, custom integration, managed services and ongoing support are what make a digital signage project successful. […]
The rise of the programmatic ad buying was coupled with the emergence of agency trading desk models. There has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. […]
