Billboard designers say no to QR Codes on Billboards (Billboard Insider)
I strongly discourage my clients from using QR codes on any billboard designs. Including them encourages drivers to engage in distracted driving by attempting to scan the code with their phone. Outdoor advertising faces many challenges from local ordinances to national lobbyists, many painting it as a menace to be fought. […]
Fri, Apr 1, 2016 at 7:32 AM