A DPAA-Sponsored Feature. Mark Braff of the Digital Place Based Advertising Association (DPAA) sat down with Nick Prigioniero, President of Cineplex Digital Media for an exclusive interview about his company. Mark Braff: What does Cineplex Digital Media do and what is your relationship to Cineplex Entertainment? […]
By Jeffrey Dumo, Partner & CEO, Array Interactive. This year’s DSE was the best yet…at least for me. Our approach to advantaging the show’s offerings was much different especially since our company’s re-positioning from a digital signage agency to an experiential design agency. […]
The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel. Best use of digital: This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas. […]
oOh! Media's CMO, Michaela Chan, reports back from SXSW on the key themes influencing modern marketing strategy There was a notable trend of convergence at SXSW this year, with the role of the future marketer, digital marketing technology and the customer journey dissected in a number of sessions throughout the week. […]
Exterion Media has partnered with Shazam, one of the world’s most popular apps, and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3. Beacon at the bus can trigger the Shazam app and interact with consumer inside as well as street-side. In the past out-of-home campaigns with beacons had very limited success. […]
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Be it displaying beautiful animations across OLED screens or streaming eye-catching media across large video walls, brands need to continually re-evaluate their advertising and marketing strategies to positively enhance the customer experience. These tactics were highlighted at DSE and the collaboration with industry trendsetters took place at every corner I turned. […]
With the 2016 ISA Sign Expo about to hit Florida’s shores, Harriet Gordon takes a glance at the Sunshine State and uncovers some of the secrets behind this megalithic trade show. The ISA Sign Expo 2016 will take place from April 20th to 23rd 2016 at the Orange County Convention Center in Orlando, Florida. America. […]
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Commuters rejoice. You can now see a giant Justin Biebs in his underwear on your way to work. Calvin Klein, through its media agency Frontier Australia, has extended its #mycalvins Spring 2016 global advertising campaign to Sydney train stations via Adshel Rail. […]
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