Beacons and Outdoor Advertising
[…]
Sat, Jun 25, 2016 at 5:03 PM
[…]
A video was unveiled on digital billboards in the Crossroads of the World featuring President Obama celebrating Friday’s announcement of the Greenwich Village tavern’s designation as a new national monument to LGBT rights. […]
State lawmakers have resurrected a controversial bill that could allow developers to erect several giant electronic billboards around the $1-billion Metropolis high-rise project in downtown Los Angeles. […]
[…]
[…]
[…]
Outdoor media giant oOh!media has acquired an 85% stake in youth publisher Junkee Media. The deal, worth just above $11 million, allows oOh!media the right to acquire the remaining 15% in the future. […]
The announcement follows the decision by Translink to exercise its option to extend the contract by a further 5 years. The 2012 public procurement process saw Exterion Media being awarded the Transit Out-of-Home business. Translink operate public transport on Metro and Ulsterbus services across the towns and cities of Northern Ireland. […]
Iot Technologies are starting to be used for more precisely targeting customers on-the-go; specifically, while they drive. As drivers in Canada pass select billboards, content on those billboards changes based on how fast drivers are going at the moment. […]
After days of judging in the Outdoor category and looking at the awards that have been given out to other categories, I truly feel that Southeast Asia is lacking a bigger presence. It’s my first time at Cannes and it has been such an experience sitting in the jury room for 60 hours, listening to 17 different points of view. […]
According to Gráinne Dillon of Kinetic, the top categories are retail, drink, household services, food and entertainment, while the top advertisers are Diageo, McDonald’s, Sky, Virgin Media, Coca-Cola and Heineken. […]
For more than a decade the company’s Cineplex Digital Media division has been quietly building an empire, providing digital signage technology and services for such clients as Ontario’s Beer Store, the Royal Bank of Canada (RBC), ScotiaBank, Bank of Montreal, Tim Hortons, McDonald’s, Walmart, and most recently, A&W and Dairy Queen, across the country. […]
[…]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Tech Savvy’s are a highly sought after segment in the market. They’re willing to spend their income on the latest tech gadgets, broadcasting their lives on social media. […]
Webinar: The Future of Intelligent Display is Here Date and Time: Thursday, August 11, 2016, 2 p.m.-2:30 p.m. EDT REGISTER HERE Summary: Leveraging the power of Gimbal’s proximity and location platform along with other state-of-the art technologies, today’s display solutions are able to reach new heights. […]