On the heels of the spring introduction of Keywest Technology’s 2nd generation Breeze Digital Signage™ cloud software, the company made a significant commitment to offering the latest media hardware available for Android™. […]
By working closely with Gimbal, Tamoco, and Signal360, Unacast’s Walle believes they can build on and accelerate the momentum that location-based marketing and proximity has attracted from agencies, demand-side platforms, exchanges, and brands directly. […]
If we were to ask you which name you most associate with car dealerships, and you were of a certain age (and remember Euston Films’ heyday!), it’s a fair bet you’d reply, “Arthur Daley. […]
To promote the U.S. Open, which begins in Flushing, N.Y., on Monday, the United States Tennis Association offered visitors the opportunity to have pictures of themselves posted on six billboards throughout Times Square. […]
Everyone needs support from time to time and the digital signage world is no different. When a network is not running as expected, BroadSign’s Support Specialist team comes to the rescue. Constant problem-solving may sound like a headache to most but it’s what gets this team revved and excited. […]
“For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. […]
The Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. […]
DSG Global's network of cart-mounted Touch displays delivers both banner ads and full-motion videos while on the course. The new DSGT ad revenue program has been branded R3, which stands for Right Person, Right Ad, Right Time. […]
Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based loyalty platform, to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens, according to an Adspace press release. […]
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Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix. […]
A killer out-of-home initiative that destroyed thousands of potentially harmful mosquitoes while building significant public-awareness buzz in the war against the Zika virus. […]
Tobacco use, that socially acceptable addiction that is supposedly more difficult to shake than heroin, has been on the decline for more than a decade now. And unless you’re embroiled in a high-security prison economy or we somehow find ourselves in another World War, the cigarette will continue to lose its power as a currency and as a personal crutch. […]
To encourage Hungarians to visit one of its myriad spas and hot springs in Budapest, BGYH provided a virtual look at its thermal baths. While waiting for a bus, transit riders could peer into a virtual reality headset installed in a shelter to witness the glint of sunlight reflecting on thermal bath waters while spa goers went swimming by. […]
To encourage Hungarians to visit one of its myriad spas and hot springs in Budapest, BGYH provided a virtual look at its thermal baths. While waiting for a bus, transit riders could peer into a virtual reality headset installed in a shelter to witness the glint of sunlight reflecting on thermal bath waters while spa goers went swimming by. […]
