Survey: Conventional OOH ads bore customers
[…]
Sat, Oct 29, 2016 at 7:59 PM
[…]
Digital signage helps improve the customer experience on both sides of the counter, according to Jodi Wallace, chief marketing officer of Acrelec America. Digital signage for example can bring menus to life by adding in animated content such as sizzling burgers and steamy coffee. […]
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business. […]
WordPress, the software I use to price this site, has a dashboard that provides an overview of activity – like page views, spam comments and numbers of posts. I’ve been paying attention to the posts count number lately because it was closing in on 5,000. And this is the 5,000th post on Sixteen:Nine since I started in early 2006. […]
The Aussie firm Coates Group has formally started marketing its in-house virtual reality capabilities as a way to understand how digital signage and interactive screens could be integrated into the stores of its target vertical – fast food restaurants. […]
The Society For Experiential Graphic Design has its annual xLab conference on even as I type this, but I’m back at HQ and missing the event (but not missing flying out of NYC on a Friday evening … ugh). […]
In a landmark move for the Digital Signage Federation (DSF) it has announced that work has started between itself and DSF Europe, an independent affiliate, to extend a raft of benefits and advantages from the USA-based trade body. […]
Joan Meeting Room Assistant is a thin, energy-efficient room label denoting room availability and allowing for booking at the meeting room door. The greenest room scheduling solution, Joan was developed especially for digital signage, supporting installations in demanding office environments, where traditional, wired digital door signs are not possible. […]
NEW YORK, Oct. 27, 2016 /PRNewswire/ — Screenvision Media is strengthening its lobby network through a new alliance with Elite Sampling & Media Group, and the hire of David Griffin in order to increase value for advertisers before and after the movies. […]
ATLANTA, GEORGIA, October 18, 2016 — NanoLumens, the industry-leading manufacturer and marketer of indoor and outdoor LED display solutions in any size, shape or curvature, today announced the promotion of Doug Price from Director of Systems Engineering to Vice President of Systems Engineering, with responsibility for combining creativity with design and engineering in every installation project awarded to the rapidly growing leader in LED visualization technology. […]
The patent describes a billboard that has sensors including cameras, microphones and even retina scanners built in or positioned nearby. Those billboards are on the drawing board at Yahoo. You can look at this product as another form of "targeted marketing," like when the google sends ads your way based on the latest text in your gmail account. […]
[…]
[…]
[…]
Addressing the ad business more generally, Gotlieb said the industry will be "a new game five years from now." For one thing, the 30-second spot will not likely remain the dominant form of advertising. He noted that Japanese advertisers use primarily 7-second and 15-second spots. […]