DPAA Summit: GroupM’s Gotlieb to Government: ‘Let AT&T-Time Warner Happen’ (Broadcasting Cable)

Addressing the ad business more generally, Gotlieb said the industry will be "a new game five years from now." For one thing, the 30-second spot will not likely remain the dominant form of advertising. He noted that Japanese advertisers use primarily 7-second and 15-second spots. […]