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Monday, October 31, 2016 Mon, Oct 31, 2016

Marie Curie DOOH campaign turns Piccadilly Circus yellow (Campaign Live)

Marie Curie turned Piccadilly Circus yellow on Saturday in support of the charity's nurses who worked an extra hour as the clocks went back last weekend. For one hour between 7pm and 8pm on 29 October, brands including Coca-Cola and McDonald's pledged their support for Marie Curie’s "Extra hour" campaign and agreed to donate an hour of their advertising time by turning their artwork yellow. […]

campaignlive.co.uk
Mon, Oct 31, 2016 at 5:49 PM

Digital Signage Expo 2017 Opens Conference Registration

DSE 2017 will offer more than 125 educational opportunities, including 10 pre- and post-show events, eight industry-specific keynotes, 34 general conference sessions, 28 free on-floor workshops, 42 industry vertical roundtable discussion groups,” “Brainstorming” meet-ups for individual end-user sectors, and a program of study to ensure certification renewal in cooperation with the Digital Signage Experts Group. […]

digitalsignageconnection.com
Mon, Oct 31, 2016 at 11:26 AM

16:9: Simon Rolls Out Mobile-Friendly Interactive Stations Across US Malls

The US shopping mall giant Simon is rolling out a shiny new set of big 65-inch interactive directories to nine shopping centres, using a blend of touch and screen to mobile capabilities like NFC, beacons and text. The units, a press release suggests, also use proximity sensors that make the interactive component “come to life” when a shopper walks within a few feet of the screen. […]

sixteen-nine.net
Mon, Oct 31, 2016 at 10:08 AM

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