I kind of love it, but I'm not sure I get it. Anyone else feeling this about BT's latest venture, LinkUK? OK -- so we all know the days of needing to save 10 pence to call home are long gone. […]
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]
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For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]
SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]
Imagine how many pages and how involved the permission slip would be for a grade school’s field trip to Mars? Well, thanks to an immersive, 360-degree virtual reality (VR) experience recently designed and engineered by Lockheed Martin and Framestore using Unreal Engine software, we don’t have to. […]
One of my favorite annual events is the ANA Masters of Marketing conference. The speakers are best in class, drawing from the organization’s deep membership of Fortune 500 company chief marketing officers. Attending the conference is always a great way to keep updated on the latest and most pervasive trends in marketing. […]
BROOKINGS, S.D. – Oct. 26, 2016 – Salisbury University selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design, manufacture and install their new LED video display and sound system at Sea Gull Stadium in Salisbury, Maryland, to improve fan experience at football, lacrosse and other special events within the venue. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
GUANGZHOU, China, Oct. 25, 2016 /PRNewswire/ — Organized by UBM Trust, a joint venture with UBM Asia Ltd., SIGN CHINA, LED CHINA and DIGITAL SIGNAGE 2016 successfully concluded on September 22nd at the Shanghai New International Expo Center (SNIEC). SIGN CHINA and LED CHINA combined hosted 1,060 exhibitors and brands and welcomed trade buyers from 137 overseas countries and regions. […]
IRVINE, Calif., Oct. 26, 2016 /PRNewswire/ — Digital Video Enterprises, Inc. (DVE) announced today it has launched the DVE Huddle Room™ Eye Contact Display with multi-vendor soft client access and HD broadcast camera optics. […]
In April 2016, two new media technology installations were added to the Porsche Museum in Stuttgart. The first was an oversized 16-square-meter (172 sq ft) video screen, or touchwall, allowing visitors to get interactive and explore nine decades of Porsche history. The second was a new sound installation called Porsche in the Mix, which revolves around the distinctive roar of Porsche engines. […]
Over the last two decades we have seen the uptake of digital signage by retailers expand rapidly. Early digital signage networks in retail could only be justified through the improvement of branding and retail theatre, as the costs of displays and digital signage hardware was prohibitive for most. […]
