Developed with agency Posterscope USA, the campaign uses Liveposter, Posterscope’s dynamic creative platform, to trigger one of 32 unique and specific creative messages across Penn Station's Link NYC screens. […]
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Sponsored feature. Digital signage has proven effective in school settings. School administrators have used it creatively to interact with students and provide positive, interactive and immersive experiences. […]
Research shows that relevant, localized digital signage content increases store traffic by 30%. According to a 2015 study, demand for interactive digital signage is projected to grow at a 12% compound annual rate through 2020. Such major retailers as Neiman Marcus and Whole Foods Market already have begun to incorporate interactive technology into their stores. […]
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The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to use state of the art technology A cap on the level of illumination that is at least a third less than in other area where digital signs are allowed Firms that already have electronic signs where they are now allowed are required, “to the extent possible,” to replace lights “with new and advanced technology to decrease the artificial sky glow. […]
In 2012, around 21% of the show’s attendees declared an interest in Digital Signage. At ISE 2016, this figure had grown to 52% and the show floor hosted somewhere in the region of 450 exhibitors that stated Digital Signage as part of its offering. […]
Digital signage has been used to market and support retail establishments. It has also been used in restaurants and at large events. It’s matured into an engaging vehicle for communication which is the primary use for digital signage within a K-12 educational setting. […]
Pronto TV, part of ZetaDisplay Group, has signed an agreement for the delivery of Digital Signage to a retail chain in Norway. The agreement runs for five years and deliveries will begin this quarter. ProntoTV assesses the value will amount to approximately SEK 5 million. […]
Digital signage has been used to market and support retail establishments. It has also been used in restaurants and at large events. It’s matured into an engaging vehicle for communication which is the primary use for digital signage within a K-12 educational setting. […]
February 10, 2017 Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying to execution and reporting. […]
Can you walk us through the steps for a creative brief and pitch for accounts that require multiscreen solutions? […]
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The “Digital Signage Expo 2017 ‘Through Your Lens’ Video Competition (“Contest”) is designed to be a fun and interactive way to involve digital signage and audiovisual industry professionals in promoting Digital Signage Expo (DSE)—the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications—with creative and inspiring short promotional video submissions. […]
Intermedia Touch custom-designed and deployed a wayfinding and general information app for the Emerge Americas Conference in Miami Beach, FL. The application provided interactive wayfinding, speaker biographical information, panel discussion times and locations and displayed live video streams of events taking place during the conference. […]
