The display market research consultancy Futuresource has a great report out on ISE, and one of the technologies it explores is Sony’s CLEDIS. […]
I took a pile of photos of things I saw around the show floor last week at ISE in Amsterdam. Posting about everything isn’t feasible, so here’s a bunch of pix with comments. ProDVX has a nice 10-inch room sign that can attach right on window glass. […]
Aigues-Mortes Tourism Office needed a solution that would help them serve the large number of tourists visiting and provide 24-hour access to real-time information on restaurants, hotels and attractions. Using Omnivex Moxie digital signage software, BNG Interactive Technologies created a real-time interactive multilingual tourist information kiosk. […]
Lawrence, KS — The University of Kansas Athletics recently turned to Neoti to upgrade the backlit nameplates above each locker at the Anderson Family Football Complex with a seamless, ribbon-style narrow pixel pitch LED display. Neoti handled the design and installation of this custom state-of-the-art technology, as well as trained KU staff in ongoing content production. […]
MUNICH, Feb. 16, 2017 /PRNewswire/ — No more poor network quality, high costs for network access, or extra telephone costs in retail stores or branch offices. […]
Albuquerque, N.M. […]
I had one of those moments last week at ISE in Amsterdam when you see something, get intrigued by it, and then wonder what the heck its purpose and commercial application might be. […]
With 75% of UK inhabitants now smartphone users, mobile technology has transformed DOOH into a point-of-sale medium that offers exceptional coverage; brands can now reach 98% of the adult population and drive it online with promo codes, creative calls-to-action and apps from anywhere, and at any time. […]
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The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them. […]
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter technology. […]
“This campaign was undoubtedly the best example of how Out of Home (OOH) is being used to its full potential by smart advertisers, engaging audiences across multiple OOH platforms, complemented by mobile, to create an interactive experience that immerse audiences,” said Charmaine Moldrich CEO, OMA. […]
The advent of LED displays is allowing airports to use digital signage for much, much more than just standard flight and baggage information. In addition to delivering information on wayfinding, LED displays are prompting signage creativity in new and exciting ways. […]
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