Here is the first of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. […]
AdCity, a Havas Group pure player, presented its new audience planning solution its mOOHbile, allowing advertisers to optimize the efficiency of their OOH geolocalized campaigns. “Tackling the mobility universe in silos doesn’t make any sense these days, as all studies show the efficiency of combining both outdoor display and mobile media. […]
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Media buyers using Adshel’s Guaranteed Orders platform will be able to extend their audience-targeted campaigns with the same automation efficiencies they experience in the digital world, but with the access to a common audience profile across both Adshel’s digital and outdoor media channels. […]
How not to optimize your available technology … spotted in Nebraska, by reader, at a Burger King. […]
The Company has continued to experience severe difficulties in executing on its business plan and securing debt or equity financing beyond the equity financing provided by Roche Enterprises during late 2015 and in 2016, and the Roche Notes, notwithstanding management's efforts to secure it. […]
Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience -- plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. […]
Check out the video below, and join Digital Signage Expo’s Kristin Depew on a virtual tour of the show floor to see some of the latest and greatest digital signage technology in the industry on display. […]
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
The subscription service Screenfeed has added to the already broad range of aut0-delivered content options for screen networks – announcing a set of soft entertainment items based on Top 5 lists. Called The List, the new feeds include music, box office and other top 5 lists, built in HTML5 and mp4 file formats that support motion graphics and video. There’s also a static jpg version. […]
ŠKODA UK has launched an innovative digital Out of Home campaign for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. […]
Brookfield, WI, May 9, 2017— Customized digital signage solutions from The Howard Company are designed to evolve along with your foodservice business. The Howard Company combines its 67 years of industry experience with cutting edge technology and design to offer menu board systems that help you maintain your edge in today’s competitive environment. […]
AURORA, Ill. […]
