Sponsored feature. With 90% of media planners now buying media programmatically, opening your DOOH inventory to this channel will enable you to reach new advertisers and compete for budgets previously only allocated to mobile and online media. BroadSign Core 12.0 includes full native support for BroadSign Serv SSP, the first DOOH-specific programmatic platform. […]
The work for AXA was created in collaboration with Havas Media, xAd and Fallon. They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data. This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. […]
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The contract, which has been held since 2012, will enter its sixth year, covering advertising for Odeon, Vue and Cineworld cinemas. The new agreement follows on from the development of a close and effective working relationship with DCM. The deal includes 90 digital screens and 700 paper and paste panels spanning some of the largest cinemas in the country. […]
UK-based Signagelive has joined the increasingly lengthy list of companies offer pure-play meeting room sign systems or, in this case and many others, applications that do the job, running off a digital signage CMS. […]
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With the positive industry dynamics buoying out-of-home advertising, APN Outdoor is able to benefit from its strong market position, and its financial firepower to continue inventory digitisation—a key growth driver of the out-of-home industry. […]
There is no doubt that it is an exciting time to be part of the digital out-of-home (DOOH) industry. With more and more of the out-of-home (OOH) market continuing its shift to digital and with DOOH being one of the fastest growing media channels, the industry is evolving. […]
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oOh! Media and APN are set to renew their bid to merge despite concerns by the Australian Competition and Consumer Commission (ACCC) that the new company would reduce competition, force out smaller players and increase prices for agencies and advertisers. […]
Sponsored by: Digital signage can bring with it its own set of challenges. A turnkey solution gives your customer a better return on investment (ROI) and less hassle when they don’t have to worry about things like custom kiosks, mounting and storage for digital media players. […]
“There’s another one coming, most likely on Monday. Version 1 of WannaCrypt was stoppable but version 2.0 will likely remove the flaw. You’re only safe if you patch ASAP. […]
