Vistar Media’s MD pitches the top 4 benefits of programmatic DOOH for brands (AdNews)
By Ben Baker, Managing Director - APAC, Vistar Media As advertisers embrace programmatic digital out-of-home (DOOH), it’s clear the channel is here to stay – and for good reason. DOOH combines the compelling high-impact format that is out-of-home (OOH), with the precision, efficiency and measurement of an advanced digital channel. […]
Tue, Jan 24, 2023 at 12:10 AM