The value of digital signage in corporate messaging
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Tue, May 23, 2017 at 5:41 PM
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When JetBlue wanted to promote its new credit card recently, it worked with Outfront Media to create a digital billboard located at 1500 Broadway in New York City. The Android-based billboard used the airline’s active flight schedule and the Google Maps API to tell Times Square visitors how fast they could get to various travel destinations from where they were: 38 minutes to John F. […]
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In this video, I will explain the significance of the Interactive Advertising Bureau and the Mobile Marketing Association’s Media Rating Council-sponsored audience standard, which is dubbed the Location-Based Advertising Measurement Guidelines, to the digital out-of-home and digital place-based space. And it risks to be highly significant indeed. […]
FMCG brands use April Fools creative at ASDA. The FT targets transatlantic travellers at Heathrow. Skoda tells people how quickly they can escape the rat race. […]
Intersection manages and sells media in many of the biggest media markets and transit hubs in the country, such as Philadelphia, Chicago, San Francisco, and Seattle. One of the most exciting aspects of the digital transformation of out-of-home media is the ability to integrate with programmatic solutions. […]
Movie buffs who find themselves in LA tend to make a pilgrimage to the TCL Chinese Theatre, probably the most iconic moviehouse on the planet. Now, if they go at night, they can see a new projection-mapped show on the facade of what for many years was known as Grauman’s Chinese Theatre. […]
Last week's release of a pornographic video on a kiosk touchscreen at Washington D.C.'s Union Station was caused by someone who gained access to the kiosk's desktop operating system that was not properly secured. The system's software was not hacked, as originally reported by several media sources. […]
Not really sure what I think of this … Certainly gets points for being different. But a bunch of LCDs dangling like Christmas ornaments around a living ficus tree in the middle of a mall, I dunno … This is the set-up, launched I think in 2014, at the Louis Joliet Mall in way suburban Chicago. […]
With more than 40 million international passengers traveling through it each year, the Miami International Airport is the nation’s second busiest airport for international travelers. As the first introduction to the beauty of Miami and South Florida, the airport had the giant task of making this experience one to remember. […]
Trainor and Vair One of the nicest (and funniest) men in digital signage is continuing his slow-motion slide into retirement. […]
This is very impressive – a 20-foot tall direct view LED wall sync’d with seven 72-inch LCD monitors that crawl up and down the wall on side-by-side tracks, showing information about the human brain and the scientists pushing the boundaries of neuroscience research. […]
HOUSTON, TX–(Marketwired – May 22, 2017) – Does your office hum? Does lift employees to new levels of productivity, well-being and connection to the culture? […]