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Just Add Power to Demonstrate World’s First 4K Network Video Tiler at InfoComm 2017

LARGO, Fla. — June 1, 2017 — Just Add Power (J+P), the leader in Ultra HD over IP, advances the number of display options within a single screen with its new 3G+4+ Tiling Transmitter. The world’s first 4K network video tiler, the 3G+4+ Tiling Transmitter allows any four 4K source devices to be displayed on a single screen instantly. […]

digitalsignageconnection.com
Fri, Jun 2, 2017 at 9:08 AM

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Large Video Display, Audio Upgrades to Improve Fan Experience for Northwestern State University

BROOKINGS, S.D. – June 1, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces today the company will design, manufacture and install a new LED video display and audio upgrades for Northwestern State University (NSU) at Harry Turpin Stadium on campus in Natchitoches, Louisiana. The stadium upgrades will be completed and entertaining Demon fans this fall. […]

digitalsignageconnection.com
Fri, Jun 2, 2017 at 9:05 AM

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16:9 Projects Podcast: Intersection’s CSO On The Massive LinkNYC Smart City Rollout

This episode we’re speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014, New York City set out to overhaul their payphone infrastructure. The result is LinkNYC, which provides anyone in the city with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. […]

sixteen-nine.net
Fri, Jun 2, 2017 at 7:57 AM

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Four requirements for a great service level agreement in IT support

Having the largest displays and the latest hardware technology does not guarantee a digital signage network running in its full glory. We are never tired of repeating the choice of good software does make a difference, but today we want to emphasize a third element often underated: the service level agreement (SLA). […]

malerdso.com
Fri, Jun 2, 2017 at 7:12 AM

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Mirror: Giant digital billboard on busy street in Buenos Aires ‘hacked’ to show hardcore porn

The digital billboard above an intersection streamed a film showing one man performing a sex act on another. In a short clip of the explicit screening, pedestrians can be seen laughing as they take mobile phone snaps of the billboard. […]

mirror.co.uk
Fri, Jun 2, 2017 at 4:30 AM

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Out of home advertising makes NPR’s “How I Built This” (Billboard Insider)

Mycoskie called Van Wager and learned the sign rented for $85,000/month. So I’m thinking, hold on, that means that building owner is making over a million per year just by renting the side of that building…and I thought there’s no costs…this is incredible…This reason I came up with in my mind was it had to be ego driven. […]

billboardinsider.com
Fri, Jun 2, 2017 at 1:43 AM

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DOOH network success: Marc Kidd on bringing his Dad’s winning formula to Captivate (Media Village)

We knew we could deliver highly targeted campaigns by market, individual building and preferred audience. We can target by the most sought- after companies, job titles and age groups, including Fortune 500 companies, advertising agencies, C-suite executives, accountants and Millennials. There are media brands who are targeting media buyers, creative agencies and marketers. […]

mediavillage.com
Fri, Jun 2, 2017 at 1:10 AM

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Smart Linear: Effective dynamic DOOH campaigns don’t have to be costly or time-consuming to create (Grand Visual)

Before I go into details, I want to point out that smart linear is still a linear campaign. No flash files, media owner testing or live feeds needed. It’s just a smarter type of linear. […]

grandvisual.com
Thu, Jun 1, 2017 at 11:42 PM

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Inside the tech company giving New Yorkers free Wi-Fi

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builtinnyc.com
Thu, Jun 1, 2017 at 6:48 PM

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San Francisco Gate: France Scares Jaywalkers With Interactive Billboards

France is freaking out its jaywalkers — to protect them. An ad agency created interactive billboards for France’s road safety organization. When people walked against the red light, they heard screeching tires. […]

sfgate.com
Thu, Jun 1, 2017 at 6:46 PM

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OOH campaign: Shots for change

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pioneeringooh.com
Thu, Jun 1, 2017 at 6:45 PM

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Digital Lifts Lackluster UK OOH Ad Spending in Q1 2017 (eMarketer)

Digital out-of-home (DOOH) advertising got off to a fast start in the UK this year, surging 28% compared with Q1 2016. The segment’s performance buoyed an otherwise flat UK out-of-home (OOH) advertising market. DOOH spending for the quarter totaled £107 million ($144.4 million), according to OOH advertising trade group Outsmart and PricewaterhouseCoopers (PwC). […]

emarketer.com
Thu, Jun 1, 2017 at 6:34 PM

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Posterscope AU MD Bryan Magee: OOH advertising has hurdles to overcome to ensure further growth (AdNews)

Perhaps the biggest opportunity for the industry in the next few years is programmatic. However, before we get carried away and rush off into a world of full programmatic, the first thing the industry needs to be able to do is automate a booking. It’s great to see Adshel and The Rubicon Project working together but there is much work to be done with both agencies and suppliers. […]

adnews.com.au
Thu, Jun 1, 2017 at 6:32 PM

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What marketers need to know about smart cities and the role of DOOH (eMarketer)

Dave Etherington, Intersection's chief strategy officer, told eMarketer that incorporating paid media models into smart-city development is key to helping fund new technologies and services. “With these advertising contracts, we’re able to introduce not just increased advertising revenue for cities, but we can bring in new technologies and innovation. […]

emarketer.com
Thu, Jun 1, 2017 at 6:31 PM

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Healthcare DOOH network Outcome Health (formerly Context Media) gets valuation of $5 billion, raises financing (Outcome Health)

Outcome Health operates a network of digital screens in 231,000 physicians' offices. The company has announced a financing round valuing the company at $5 billion pre-money, to expand its impact from 20% to 70% of all U.S. physician practices by 2020. […]

Thu, Jun 1, 2017 at 6:31 PM

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