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The Drum: Marketers discuss the failings of adtech, trust, brand safety and ‘taking a stand’

First it was Marc Pritchard from Procter & Gamble, and more recently Unilever’s Keith Weed – calling out the failings of the adtech industry. From brands pulling away from YouTube amidst radicalism and fake news scandals to the spurious collection of data on children despite online regulations – this new era of technology needs new ethics. […]

thedrum.com
Mon, Feb 26, 2018 at 7:51 AM

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How the Three Billboards phenomenon has become a visual meme

Billboards caught fire — literally — in Martin McDonagh’s critically acclaimed ‘Three Billboards’ movie. Now, the film’s distinctive black-on-red all-caps creative has become a fast-spreading visual meme, says a top ad agency veteran. “How come, Senator Rubio? […]

thoughtleadership.oaaa.org
Sun, Feb 25, 2018 at 8:59 PM

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OOH ad management platform LOCAD operates in India, Singapore, China, Australia and South-East Asia

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locad.net
Sun, Feb 25, 2018 at 8:08 PM

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How buses could drive an advertising revolution (SMMT)

Buses are the stalwarts of the out-of-home advertising industry. They carry large amounts of passengers into busy areas, so if you want to get your message across to as many people as possible – including those already on the high street with money in their pockets – they’re a safe bet. […]

smmt.co.uk
Sun, Feb 25, 2018 at 8:01 PM

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oOh!media uses DSPark’s mobile roaming data to target Chinese tourists

Chinese travellers love nothing more than exploring local suburban shopping centres when visiting Australia, according to an in-depth analysis of mobile roaming data by DSpark and oOh!media. […]

oohmedia.com.au
Sun, Feb 25, 2018 at 8:00 PM

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Billboard Alerts tool helps OOH media owners sell billboards to businesses down the road (Billboard Insider)

The web-based platform notifies businesses relevant to your available billboards via a customized direct mailer, letting your salespeople spend less time cold calling and more time focusing on deals. The cost for the service is $1.50-1.80 per mailer (less for IBOUSA associates/affiliates), which includes printing, postage and shipping. Insider talked with Evan Metrock about the product. […]

billboardinsider.com
Sun, Feb 25, 2018 at 6:52 PM

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Manchester-Based Bidooh Launches To Disrupt Out-Of-Home Advertising

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businessupnorth.co.uk
Sun, Feb 25, 2018 at 6:48 PM

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Outfront Media’s billboard hijacked in Louisville with “Kill the NRA” message (OOHToday)

Outdoor Advertising Victim of Artistic Vandals. ‘Kill the NRA’. That was the message earlier this week on one of Outfront Media’s billboards on Interstate 65, in Louisville, Kentucky. […]

oohtoday.com
Sun, Feb 25, 2018 at 6:32 PM

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oOh!MEDIA PARTNERS WITH DSPARK TARGETING THE CHINESE TRAVELLER

  Chinese travellers love nothing more than exploring local suburban shopping centres when visiting Australia, according to an in-depth analysis of mobile roaming data by DSpark and oOh!media. […]

oohmedia.com.au
Sun, Feb 25, 2018 at 6:30 PM

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16:9: DSE 2018 Booth Preview Time

For the last couple of years, at least, Sixteen:Nine has allowed exhibitors at Digital Signage Expo to provide previews of what people will see at their stands at the trade show. I have slightly tweaked the form and it is ready to go for 2018. […]

sixteen-nine.net
Sat, Feb 24, 2018 at 1:20 PM

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Greensboro Grasshoppers Grab New LED Display from Daktronics

BROOKINGS, S.D. – Feb. 23, 2018 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been selected by the Greensboro Grasshoppers to design, manufacture and install a new LED video display for the outfield at First National Bank Field in North Carolina. […]

digitalsignageconnection.com
Fri, Feb 23, 2018 at 3:15 PM

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FULL DSE SERIES WEBINAR: Enhancing the QSR Customer Experience with Digital Signage

In Partnership with: Summary: An investment in QSR and retail digital signage brings both challenges and opportunities.  In this webinar, the seventh in the free first-quarter weekly series leading up to Digital Signage Expo 2018, Paul Flippo and Tyler Torti discussed some of the restaurant digital signage use cases they’ve seen and explored the landscape of signage solutions, the common pitfalls in selecting and executing signage solutions and where they see the future of digital signage heading. […]

digitalsignageconnection.com
Fri, Feb 23, 2018 at 1:44 PM

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University of Guelph Installs Unique Energy Dashboard

The University of Guelph uses Carousel digital signage software from Tightrope Media Systems along with BrightSign media players to power a unique Energy Dashboard. We convert the raw data from their Building Automation System into a beautiful, graphical display of information for visitors to participate in the renewable energy movement. Nominating Company: Tightrope Media Systems, St. […]

digitalsignageconnection.com
Fri, Feb 23, 2018 at 10:26 AM

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DSE 2018 to Host HighStreet Collective’s “Digital Experience Forum: Winning with DX – A Summit for Future Success”

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host the all-new, full-day “Digital Experience Forum: Winning with DX – A Summit for Future Success” on Tuesday March 27 at DSE 2018, hosted by the HighStreet Collective. […]

digitalsignageconnection.com
Fri, Feb 23, 2018 at 9:01 AM

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UKTV Brings Terror and Excitement to The Streets for New Show Celebrity Haunted Mansion on W

Today, a dynamic digital Out of Home (DOOH) campaign begins for UKTV’s hotly anticipated live reality show, Celebrity Haunted Mansion. The ambitious campaign highlights the show’s jeopardy, excitement and paranormal intrigue in a series of daily updates with footage delivered to 950 screens across the UK over the course of the five-day special. […]

digitalsignageconnection.com
Fri, Feb 23, 2018 at 8:53 AM

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