Raw Feed & Search

Vistar Media’s programmatic DOOH ad platform to power 3600 interactive kiosks for Pursuant Health

Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory. Pursuant is using Vistar’s full software solution, including Vistar’s player software Cortex and its digital-out-of-home (DOOH) ad server. […]

streetfightmag.com
Wed, Feb 21, 2018 at 7:35 AM

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Photo: STRATACACHE, Scala Hold Americas Sales Summit For 65

STRATACACHE CEO Chris Riegel sent me a photo from this week’s sales meetings in, I think, suburban Philly, where Scala is based. STRATACACHE is based in Dayton, OH but flying into Philly would be a lot easier. The meeting is the 2018 sales summit for North and South America, and involves about 65 people, he writes. […]

sixteen-nine.net
Wed, Feb 21, 2018 at 7:24 AM

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Canberrans strip to keep outdoor advertising out of the city (The Riot ACT)

Would you strip bare in the name of protest? Maybe you already have – plenty of people are stripping down as part of a grassroots community campaign to stop the introduction of more billboard advertising into the ACT. […]

the-riotact.com
Wed, Feb 21, 2018 at 5:39 AM

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How the data revolution affects out-of-home advertising (Eecatalog)

The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, transit advertising (bus wraps, taxi tops, airport displays), street furniture, kiosks, and retail signage. […]

Wed, Feb 21, 2018 at 12:47 AM

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Kinetic’s research: what customers want from digital signage advertising (DSToday)

There's very little discussion about how digital signage advertising actually influences consumer behavior. Kinetic Panel's research reveals valuable feedback from the people that matter most to businesses, the consumers! How is digital signage advertising affecting consumers? […]

digitalsignagetoday.com
Wed, Feb 21, 2018 at 12:36 AM

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African retail: In-store digital signage influences the customer journey

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itnewsafrica.com
Wed, Feb 21, 2018 at 12:34 AM

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APN Outdoor’s 2017 revenue rises 4% to $342.9m (ProPrint)

APN Outdoor revenue is up four per cent for FY17, to $342.9m from $330.9m the year before. Like other outdoor advertising companies, APN saw a rise in its digital revenue, up 13 per cent while revenue from classic (print) adverts has stabilised. Classic revenue was at $214.3m for FY17, down 1 per cent from $216m the year before. […]

Wed, Feb 21, 2018 at 12:24 AM

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South Africa’s Transit.TV celebrates 10 years

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bizcommunity.com
Wed, Feb 21, 2018 at 12:23 AM

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oOh!media’s DOOH assets generated 60% of company’s revenue in 2017 (Mumbrella)

The out of home giant, which also owns Junkee Media, Cactus Imaging and Executive Channel Network (ECN), reported $380.3m in revenue, up 13.1% in 2017. The out of home giant, which also owns Junkee Media, Cactus Imaging and Executive Channel Network (ECN), reported $380.3m in revenue, up 13.1% in 2017. […]

mumbrella.com.au
Wed, Feb 21, 2018 at 12:22 AM

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Why you should get your state permit before you start construction of a digital billboard

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billboardinsider.com
Wed, Feb 21, 2018 at 12:22 AM

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Facial recognition tech integrator Imageonix enters the US DOOH market

Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]

Editorial
Wed, Feb 21, 2018 at 12:20 AM

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2017 Burkhart ADDY Award Winners

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burkhartadv.com
Wed, Feb 21, 2018 at 12:07 AM

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Chicago’s Hijab Billboard Campaign Seeks To Educate

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chicago.cbslocal.com
Wed, Feb 21, 2018 at 12:06 AM

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How to overcome advertisers’ bias towards out-of-home (promo for Abraxas Technology)

Out-of-home advertising is transforming into a digital medium even though the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, there were only 7,000 digital billboards in the entire United States. […]

billboardinsider.com
Wed, Feb 21, 2018 at 12:02 AM

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Peerless-AV Cuts the Cord: Launches New PeerAir Wireless HD Multimedia System

AURORA, Ill. […]

digitalsignageconnection.com
Tue, Feb 20, 2018 at 2:09 PM

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