Data Call Technologies – Booth DC6 Why do people going to DSE need to put your company on their Must See list of booths? Data Call Technologies specializes in licensed content feeds and has been serving this industry since 2002. We offer, News, Sports, Weather, Traffic, Financials, Health/Wellness, Social and more. […]
Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? REI – the nation’s largest consumer co-op and specialty outdoor retailer used 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]
Photography students at Nottingham College are celebrating International Women’s Day on Thursday, March 8 with an exhibition which uses the city’s biggest outdoor digital screen as a canvas for their work. The project, called “Woman in Nottingham”, includes 100 photographs of local women taken by the students. […]
I attended a public meeting of Bethlehem's zoning board last week. Adams Outdoor Advertising was "challenging the validity of entire Article 1320" of the ordinance. Adams claims the ordinance creates undue hardship for them. […]
East London creative agency Superimpose Studio has funded and created a digital outdoor campaign to galvanise opponents of Brexit to take action to stop it. The creative features the words "SWINDLED" and "It’s not too late to fix Brexit" with a picture of a large, juicy gourmet burger on one side, and a flattened let-down on the other. […]
Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city of Cleveland. The first campaign, designed to promote Kent State University (KSU), one of the largest universities in Ohio, utilizes 15 of Lamar’s 500 bus shelters. […]
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When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. […]
The development of smart cities in the future will spur OOH’s rising presence in the marketing mix. But global stats are already pointing towards outdoor media as a rising star. “OOH has gone from the stepsister to almost becoming the hero at this stage. […]
The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer. […]
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A Maryland tax judge has upheld the City of Baltimore’s billboard tax, rejecting a constitutional challenge that free speech could be chilled by singling out one medium while not taxing radio, TV, and newspapers. The tax was imposed to raise revenue, “not on the right to disseminate information, ideas or speech,” the court said. […]
Las Vegas Billboards LLC acquired two high-profile Las Vegas billboards for an undisclosed price, giving it 20 digital billboard faces to complement its traditional static inventory. This addition makes LVB the largest independent local family-owned digital billboard company in the Las Vegas Valley. […]
On March 2, 2018, a mainstay of New York City’s Museum of Modern Art (MoMA) was hijacked by a group of eight rogue artists. […]
“I don’t know anything about the restaurant business? Nothing! All I know is how to sit down and order a meal” If you feel like Paulie from Goodfellas when selling into the restaurant industry, don’t worry, you’re not alone. […]
