FAIRFIELD, N.J. — April 26, 2018 — Middle Atlantic Products today announced that the company was recognized with two Stellar Service Awards by the readership of Systems Contractor News (SCN). […]
New Jersey, 27 April 2018. […]
The key factor that is going to revolutionise the OOH industry is the imminent automation of its buying and selling processes. […]
There are lots of options when it comes to digital signage players. Whether you’re a small restaurant or a multinational enterprise, you’ll need to do some research and determine what the best digital signage player is for your needs. Before you get started, you may want to take these factors into account. […]
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Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of GDPR privacy standards) negatively impact the ability of out of home to use data to target ads? Our sense it that anything around data is near term noise. […]
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Publishing a DOOH ad campaign with significant audience reach is currently complex, with displays that are widely dispersed and vary in size and resolution. Furthermore, digital signage networks often operate on proprietary content management systems (CMS) that don’t share common rules, making it difficult to aggregate content across multiple networks of screens. […]
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McDonald’s brings to life April’s unpredictable weather through a digital outdoor campaign that uses real-time MET Office data. Leo Burnett London turned the McDonald’s menu into weather icons – for example an unwrapped burger represents the sun, while an upturned box of fries signifies rain. It is running this week across the country with tasty forecasts. […]
SUNNYVALE, Calif. — April 26, 2018 — VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that the new EZ TV video wall processor, available within the award-winning EZ TV IPTV and Digital Signage Platform, was recognized with a Best of Show Award at the 2018 NAB Show from Sound & Video Contractor (SVC) magazine. […]
Does the First Amendment trump the regulation of billboards? Or, to put it another way: Can you regulate billboards without stepping on free speech? Let’s look at this fight and see why OAAA and IBO are in this together. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
