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DOOH content: indoor vs. outdoor (DSConnection)

“In looking at both outdoor and indoor signage, you have to recognize the differences in objectives and the audience to whom you are communicating.” BRYAN MESZAROS, CEO & Founder – OpenEye. “I’m finding that indoor signage is moving towards informational and data-driven screens like digital bulletin boards, directories, and dashboards. […]

digitalsignageconnection.com
Mon, Aug 27, 2018 at 5:04 PM

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Retail checkout DOOH network Popspots joins DPAA

With an initial focus on grocery, Popspots smart displays affix directly to existing checkout fixtures, and come equipped with the Popspots platform, which combines a product management solution and one of the industry’s fastest-growing digital out-of-home networks to help brands and retailers drive awareness, engagement and conversion directly at the point of purchase. […]

dp-aa.org
Mon, Aug 27, 2018 at 5:01 PM

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OAAG’s Creative Contest

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oohtoday.com
Mon, Aug 27, 2018 at 4:16 PM

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Formetco’s Hands-On Safety Training Program Designed for Billboard Operators

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oohtoday.com
Mon, Aug 27, 2018 at 4:16 PM

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What to look for in a letter of intent when selling your OOH advertising assets (Billboard Insider)

So you’ve received multiple Letters Of Intent (LOI) regarding the purchase of your company’s assets. Now what? What are the minimums you should look for in an LOI? […]

billboardinsider.com
Mon, Aug 27, 2018 at 4:10 PM

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Discover the world of beauty by Clarins

To promote its skincare product and praise women’s beauty, Clarins collaborated with JCDecaux through an interactive campaign located in the center of the highly-visited duty-free area at Hong Kong International Airport, Terminal 1. […]

Mon, Aug 27, 2018 at 11:31 AM

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Popspots Joins DPAA to Advance Digital Out of Home Network

Popspots Joins DPAA to Advance Digital Out of Home Network Focused on the 98% of grocery purchases made in physical stores, Popspots is helping brands and retailers uncover untapped opportunities at the checkout NEW YORK, August 27, 2018--DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Austin-based Popspots, a company that’s modernizing the retail checkout using smart displays and AI-powered technology, has joined the association. […]

dp-aa.org
Mon, Aug 27, 2018 at 10:20 AM

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Families Honor One Another with Billboards

When East Wake High School in Wake County, NC, adopted a policy that no longer names a class valedictorian, a proud father was determined to ensure his son was still recognized for his achievements. Gary Allmon purchased a digital billboard ad. “Congratulations Josh Allmon,” the billboard read. […]

specialreports.oaaa.org
Mon, Aug 27, 2018 at 9:22 AM

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Mvix to Host Webinar on Ways to Reduce Wait Times Using Digital Signage

One of the biggest and most common complaints customers have is that they spend too much time waiting in lines for services. Luckily, digital signage can provide information and entertainment to audiences that makes waiting measurably more enjoyable and worth their time, in places like: Building Lobbies Waiting Rooms Retail Stores And more! […]

mvixdigitalsignage.com
Mon, Aug 27, 2018 at 9:04 AM

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10 Students Receive Scholarships from FOARE

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specialreports.oaaa.org
Mon, Aug 27, 2018 at 8:54 AM

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Unreasonable Pricing Is A Big Challenge For OOH Ad Industry in India (Exchange4Media)

According to Gupta, one the biggest challenges that the OOH medium faces is unreasonable pricing. Gupta says that Delhi has become too expensive a market for a client to execute outdoor campaigns. exchange4media caught up with him to talk about the changes that one can see in the OOH landscape in the near future, his views on DOOH and more. […]

exchange4media.com
Mon, Aug 27, 2018 at 7:14 AM

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How replacing static billboards with digital reduces the overall number of billboards in the city (NWAonline)

BENTONVILLE -- An outdoor advertising company will help reduce the number of billboards in the city by exchanging traditional signs with digital ones. Ashby Street Outdoor plans to remove 5,560 square feet of non digital advertising on 16 billboards and add about 1,967 square feet of digital space on seven billboards throughout the city. […]

nwaonline.com
Mon, Aug 27, 2018 at 7:11 AM

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16:9: Mega-Mall’s Digital Directories Reduce Search Times From Minutes To Seconds

Metrics on digital signage projects aren’t always that easy to find – sometimes, I think, because the results are shrug-worthy – but here’s an example of interactive directories going into a mega-mall and making a tangible difference in how people find their way around. […]

sixteen-nine.net
Mon, Aug 27, 2018 at 5:53 AM

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16:9: Huge LED Wall Fills Window At Polo Ralph Lauren US Open Tennis Store

The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center. Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. […]

sixteen-nine.net
Mon, Aug 27, 2018 at 5:24 AM

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16:9: Just As 4K Mainstreaming, And 8K On Far Horizon, 16K Displays Showing Up

If you are still trying to wrap your head around the rationale for using 8K resolution in digital signage, you’ll be tickled pink to learn display manufacturers are starting to show large format 16K product. The Taiwan-based display firm Innolux will be showing off a 100-inch 16K S-UHD display at the end of the month at Touch Taiwan Display International 2018. […]

sixteen-nine.net
Sun, Aug 26, 2018 at 8:30 PM

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