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Vervetm Announces Exclusive Partnership With Accretive Media, Bringing The Power Of Movement Science™ To Digital Out-of-home

VERVETM ANNOUNCES EXCLUSIVE PARTNERSHIP WITH ACCRETIVE MEDIA, BRINGING THE POWER OF MOVEMENT SCIENCE TO DIGITAL OUT-OF-HOME NEW YORK — September 18, 2018 — Verve, the leading mobile platform for location-powered programmatic video and display marketing, today announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. […]

dp-aa.org
Tue, Sep 18, 2018 at 9:31 AM

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16:9: McDonald’s Sees 3%-3.5% Sales Bump Through Dynamic Digital Menu Displays

The QSR giant is using big data and artificial intelligence (AI) to drive sales on menu boards and the self-ordering kiosks that are showing up in many stores. […]

sixteen-nine.net
Tue, Sep 18, 2018 at 7:52 AM

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Mobile programmatic ad firm Verve brings location data tools to digital out-of-home programmatic ad platform Accretive Media

Verve’s patented real-time location intelligence on 260M devices —covering ~90% of US households — and the foot traffic and longitudinal movement insights that relate the people behind these devices to places and purpose enable advertisers to pinpoint ideal segments to drive their business with proprietary Verve Activate™ audiences. […]

dp-aa.org
Tue, Sep 18, 2018 at 7:43 AM

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Las Vegas Billboards acquires new digital billboards (Billboard Insider)

The expansion gives the company 24 digital billboard faces within the Las Vegas market to complement its traditional static inventory. This most recent purchase completed LVB’s acquisition of Las Vegas-based Resort Media Partners’ billboard assets and solidified LVB as Nevada’s largest independent local family-owned digital billboard company. […]

billboardinsider.com
Tue, Sep 18, 2018 at 4:25 AM

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OOH acquisitions activity: the brokers’ perspective (Billboard Insider)

Lamar acquires Land Displays 134 structures. YESCO buys Roadside Outdoor 87 bulletin faces. Link Media acquires Waitt Outdoor for $82 million. […]

billboardinsider.com
Mon, Sep 17, 2018 at 6:11 PM

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Residents oppose a digital billboard in Rutgers-Camden neighborhood

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www2.philly.com
Mon, Sep 17, 2018 at 6:01 PM

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How to create effective digital signage content that will increase sales at your retail destination (CannaCon)

Effective content is communication that compels a customer to consider products that did not make their short list. Effective content motivates purchase of more of the product than what was initially planned, validates the original purchase intent, and/or prompts impulse purchases that were not initially being considered. Effective content is informative and relevant. […]

Mon, Sep 17, 2018 at 5:52 PM

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TechCrunch: Apple’s autonomous vehicle fleet swells 27% in four months

The company now has 70 autonomous vehicles permitted to test on public roads, Mac Reports first reported. The permits, which are issued by CA DMV, require a safety driver to be behind the wheel. Over the past 18 months, Apple has gone from just three autonomous vehicles to 27 by January, 55 by May and now 70. […]

techcrunch.com
Mon, Sep 17, 2018 at 5:37 PM

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Billboards Are A Form of Speech

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billboardinsider.com
Mon, Sep 17, 2018 at 5:28 PM

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Broadsign Publish allows division managers to publish custom messaging on their DOOH screens (media4growth)

Sponsored feature. The product is ideal for networks that span wide geographical areas, or for networks whose individual locations would highly benefit from custom messaging. Some possible Broadsign Publish customers include retail stores, shopping malls, healthcare clinics, municipalities, restaurants and cinemas. […]

media4growth.com
Mon, Sep 17, 2018 at 5:12 PM

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DPAA Video Everywhere Summit speaker list, October 30, 2018, New York

Brand and Agency Execs to Discuss Multi-screen, Programmatic, Location Data, New Media Models, Brands & Technology. […]

videoeverywheresummit.com
Mon, Sep 17, 2018 at 5:10 PM

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New Dior fragrance OOH campaign at Sydney Airport, by APN Outdoor (BandT)

Featuring g Academy Award winner Jennifer Lawrence, the new fragrance is showcased within Heinemann Tax & Duty Free at the T1 International terminal, with the advertising campaign launching at Sydney Airport earlier this month. […]

bandt.com.au
Mon, Sep 17, 2018 at 5:07 PM

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Why Grocery Vendors or Hypermarkets Might Need AI (Techmergence)

Retailers often lack the complete picture when it comes to understanding how effective promotional campaigns are, or if the promotion of certain products might only be ultimately reducing overall profits by causing sales of related category products to drop. Gary explains that retailers aren’t often able to see beyond individual product sales and margins when it comes to inventory planning. […]

techemergence.com
Mon, Sep 17, 2018 at 5:06 PM

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Adomni and AdMobilize partner to provide AI-driven media buying to the OOH marketplace

Adomni and AdMobilize partner to provide AI-driven media buying to the OOH marketplace COLUMBUS, Ohio– Adomni, an open online platform to find and buy digital out-of-home advertising,and AdMobilize, the industry-leading AI company dedicated to making sense of the physical world,announceda partnership today to integrate real-time audience data into the media-buying experience. […]

dp-aa.org
Mon, Sep 17, 2018 at 2:18 PM

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Slideshow: The Billboard Football & Beer Battle

Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll 75 percent of adult American prefer to drink beer while watching football. […]

specialreports.oaaa.org
Mon, Sep 17, 2018 at 9:57 AM

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