Note the consensus among the judges in the video, how Out-of-Home was a clear leader. Give it a look. […]
When it comes to Digital Signage the term “kiosk” usually describes a freestanding display, which can be a touch screen or a passive non-touch screen, with an integrated PC or media player used for wayfinding, data capture, ordering, advertising or general information dissemination. […]
[…]
The digitization of traditional poster sites is contributing to the healthy growth of the "Out of Home" advertising sector, says Aidan Neill the co-founder of Bitposter. There are other reasons too... […]
There’s great turmoil in the big agency business. Clients are taking over some roles from agencies. We need to be able to go directly to them….The change is happening locally. […]
Whilst we won’t know until it happens, the most likely scenario is that Google will choose to own software rather than hardware, as it has done with its Android offering in the past. Such an approach would be preferable for the industry, dampening the threat of a ‘walled garden’ and allowing media owners to maintain the standard of their industry. […]
For retailers to transform its store into an inviting setting, they must deliver high-quality content to play on the digital displays. Samsung SMART signage not only highlights UHD content but also uses innovative technology to upgrade content from any source to UHD level. Retailers can utilize this feature to improve the viewing experience without spending a great deal of money. […]
Subway has tapped Cineplex Digital Media to design, deploy, support and operate a network of digital menu boards at the brand's European locations. The DMBs will allow the 5,400 stores to display enterprise-wide and tailor-made content and promotions from a single access point, according to a company press release. […]
Wayfinding is one of those core technologies that make consumer lives better and easier – helping people locate where they want and need to go in places like shopping malls, airports, health care facilities and higher ed campuses. […]
McDonald’s and the Met Office icons. 2018 has been an unpredictable year for weather, with the UK going from snow to scorching heat in the space of just a few months. We couldn’t shut up about it, naturally, which is why brands couldn’t help but join in. […]
Insider checked in with several Outdoor companies with operations in North and South Carolina. Hal Stevenson at Grace Outdoor was feeling very blessed as the impact of the store was minimal for the Company. Claude Dicks at Allison Outdoor says all is good at their company. […]
Join us at NACS to see how digital signage brings traffic onto your property and into the store. […]
Last fall, EMC Outdoor welcomed our esteemed colleague, Rainy McGrew, as the Director of Insights & Development. As an integral component of our agency’s business development and client relationship building, Rainy is a woman who is always on the move, furiously exploring new ideas and clients. […]
A UK company has released a plug and play device that allows digital signage and interactive solutions companies to easily develop immersive screen projects that use haptics technology. The new STRATOS Inspire uses arrays of ultrasonic transducers to project haptic feedback directly onto users’ hands, creating the sense of touch in mid-air. […]
onthespot, a Telefonica company, developed an end-to-end solution using Intel technology to create a highly personalized environment with high-impact promotions to capture attention and engage the diversity of travelers hurrying through Dufry’s Duty Free Shop at the Madrid-Barajas Airport in Spain. […]
